Storytelling - Best Practices in Using an Ancient Art to Engage Today’s Donors
Sept. 14, 2012
9 - 10:30 a.m. SGT/HKT/WST
Stories tell us who we have been, who we are now and who we can become. They give us the ideas that help us understand our world and inspire us with the ideals as to how we can shape it into our dreams.
This online seminar discusses the elements that are universally consistent in telling a good story that informs, connects and inspires people and teaches how those same characteristics are needed when asking alumni and donors to contribute to your institution.
We will learn from stories told around the world and analyze how universities, colleges and other learning institutions apply those concepts successfully (or not!).
1. Learn why storytelling is at the core of successful fundraising
2. Discover how to use these core principals to inform-connect-inspire donors (to give)
3. See how staff in small and large offices apply these competencies
4. Explore how you can make the use of technology feel personal for the donor
5. Ask questions, meet peers (online), learn and have fun!
Individuals who are responsible for development, annual fund, major gifts, alumni events, stewardship activities and/or communications that move their organization toward successful fundraising goals and objectives.
Betheny L. Reid
Associate Vice Chancellor of Development & President of the Foundation
Dallas County Community College District
Betheny Reid has more than 30 years of professional experience in public affairs and development, and marketing communications, both in the nonprofit and for-profit sectors. Betheny joined the Dallas County Community College District Foundation in 1998 as its executive director. She was promoted to associate vice chancellor of the District Development Office and president of the DCCCD Foundation in 2008 after the merging of both offices.
During her tenure, Betheny has been responsible for doubling the organization’s assets, securing the largest gifts in the foundation's history and launching the internationally recognized Rising Star scholarship program. She recently launched the Foundation’s Campaign for Excellence, a multi-million-dollar initiative designed to push the district’s excellence in six areas: health professions; the arts; science, technology, engineering and mathematics; green economy; community campuses; and sports complexes.
Betheny has been involved in a variety of national and international higher education organizations. She currently serves as the inaugural chair of the Council for the Advancement and Support of Education (CASE) Committee for Community College Advancement. She is a past member of the CASE Board of Trustees and immediate past chair of the CASE International Committee. Through CASE and the Carnegie Foundation, she has served as advisor to many universities throughout Africa, Latin America, Asia and Europe.
She has made presentations at national and international conferences for CASE and for other higher education organizations, such as the Council for Resource Development, League for Innovation in the Community College and the American Association of Community Colleges (AACC). Betheny earned her master’s degree from Southern Methodist University and her bachelor’s degree from the University of Texas at Austin.
Most recently, Betheny received the 2012 CASE Commonfund Institutionally Related Foundation Award. This national award recognizes individuals who have made great strides in the development and quality of their organizations and who have provided significant service to the community of institutionally related foundations.
$275 (US) CASE members; $365 (US) Nonmembers