Online Engagement: Beyond Social Media

June 21, 2012
etc Venues, Bonhill House, EC2A 4BX
London, United Kingdom

CASE Europe would like to advise that the Online Engagement: Beyond Social Media seminar on 21 June has now sold out.

However, if you are interested in this topic, the CASE Europe Annual Conference, 27-31 August, is delighted to welcome Ellie, Ken and Liz to Birmingham to run more sessions on engaging audiences online and social media/technology for strategy and building organisational profile.

To find out more, including downloading the conference brochure, visit the conference site.

The digital landscape has revolutionised the way in which we communicate to our audiences. In a crowded space how do we continue to effectively communicate, engage and maintain relationships with our various stakeholders: prospective students, current students, alumni and supporters?

This one-day seminar will be led by Eleanor Lovell, managing editor of the Knowledge Centre at the University of Warwick and is ideal for marketing, communications, fundraising and alumni relations professionals and anyone whose responsibility includes online and social media.

Join us to discuss hot topics, including:

• Online engagement: What do we mean by engagement? And what do we want our audiences to do?
• Social media: What tools are available to connect and mobilise our many different audiences and how can we use them effectively?
• Content marketing: How do we engage audiences with content to build brand and strengthen relationships?
• Support for social media: How can we gain understanding, support and investment from senior managers and internal colleagues?

Joining Lovell will be Ken Punter, digital and online communications manager at the University of Warwick and Liz Allen, associate director of advancement for alumni relations at the American School in London.

Don't miss this opportunity to learn new skills, develop creative ways to deliver your online communications, network with your peers and be inspired into action from expert practitioners.

Thank you to Aluminati Network Group for their generous support of the Online Engagement: Beyond Social Media seminar.