Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
Conferences & Training

Online Engagement

June 11, 2013
Etc Venues, Bonhill House
London, United Kingdom


The digital landscape has revolutionised the way in which we communicate to our audiences. In a crowded space how do we continue to effectively communicate, engage and maintain relationships with our various stakeholders: prospective students, current students, alumni and supporters?

This one-day seminar on online engagement is ideal for marketing, communications, fundraising and alumni relations professionals and anyone whose responsibility includes online and social media.

Topics covered at the seminar include:

  • What is online engagement
  • The social media tools available to connect and mobilise different audiences 
  • How to use social media platforms effectively
  • Engaging audiences with appropriate content that will build a solid brand and strengthen relationships
  • Gaining support for social media from senior managers and internal colleagues
  • Measuring the value of social networking

Don't miss this opportunity to learn new skills, develop creative ways to deliver your online communications, network with peers and be inspired into action from expert practitioners.

With thanks for the generous support of our Online Engagement sponsor:

Aluminati

 

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