Chaired by Cathy Bell, Director of Development and Alumni Relations and
Susan Stewart, Director of Corporate Communications, University of Glasgow

09.30 Registration

10.00-10.15 Welcome, aims and objectives
Cathy Bell, Director of Development and Alumni Relations, University of Glasgow and Susan Stewart, Director of Corporate Communications, University of Glasgow

10.15-11.15 Web 2.0 - How to win friends and influence people
A broad overview of the social marketing landscape and how to use it as a strategic communications tool to engage audiences.
Arvind Salwan, Director, New Media Corp and Nick Lang, Creative Partner and Co-Founder, S.O. Creative

11.15-11.30 Refreshment and networking break

11.30-12.30 Panel discussion and Q&A
Tom Collins, Director of Marketing and Communications, Strathclyde University;
Jo Dowling, Head of Development & Alumni Programmes, Glasgow Caledonian University; and Mark Sproul, Head of Web and Digital Communications, Edinburgh Napier University

12.30-13.30 Lunch

13.30-14.30 A toybox of tools to enhance your online marketing-communications
Tracey Playle, Director, Pickle Jar Communications

14.30-15.15 Breakout discussion groups

• Alumni Relations
  Cathy Bell, Director of Development and Alumni Relations, University of Glasgow
• Communications
  Susan Stewart, Director of Corporate Communications, University of Glasgow

15.15-15.30 Refreshment and networking break

15.30-16.15 Feedback from groups

16.15-16.30 Chairs' closing remarks
Cathy Bell, Director of Development and Alumni Relations, University of Glasgow and Susan Stewart, Director of Corporate Communications, University of Glasgow

CASE Europe reserves the right to amend/change the programme without notice.