CASE Asia-Pacific Webinar: Engaging Students in the Alumni and Major Gift Strategies

April 16, 2013
Online
9 - 10:30 a.m. SGT/HKT/WST

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Presented by James Langley, the creator of Georgetown's Student Discovery Initiative, this session will explore the most innovative and cost-effective means for incorporating students into various advancement efforts. Review cutting-edge models of student-alumni and student-donor interaction and problem solving that promote commonality of purpose around institutional objectives and allow donors to be shown-not just told- where, why and how their support can make significant and lasting impacts.

Speaker

Jim Langley
President
Langley Innovations

James Michael Langley is one of the most noted and accomplished innovators in the field of institutional advancement. As such, he is also a highly sought after consultant, speaker, thinker and writer. Over the past three decades his visionary concepts and ability to incorporate best practices from numerous fields have produced surprising and dramatic results at several institutions. His most recent work is the monograph, "Fundraising for Presidents: A Guide" (available on the Academic Impressions website). In addition, he teaches advancement in the University of Pennsylvania's executive doctorate in higher education program.

After 30 years in higher education, he founded Langley Innovations, a strategic consulting and training firm, to help institutions and organizations dedicated to improving the human condition align their efforts with philanthropists, and thereby advance a philanthropic revolution that has, in the past century, generated the greatest and most productive voluntary transfer of wealth in human history.

As vice president for advancement at Georgetown University, Langley led a massive "Discovery Initiative," employing current students to conduct face-to-face interviews of alumni around the world. The purpose of the interviews was to discover what Langley calls the "animating passions" of the alumni, then link those passions with the university's programmatic initiatives to establish Georgetown as the place that alumni "not only give to but through to realize their larger societal ideals." Over 6,000 alumni in 42 states and 17 countries were interviewed. Giving by those interviewed rose 43 percent in the year after the visit with 20 percent giving their largest gift ever. In addition, the interviews yielded 1,000 new career mentors, 500 new alumni admission interviewers, 200 regional club and class committee volunteers, and 570 new major gift prospects, 63 percent of whom have a capacity of over $100,000.

Langley has also launched the quiet phase of a campaign that has already secured over $558 million, including a record $189 million in 2009.

Previously, he served at the University of California, San Diego, as vice chancellor for external relations and president of the UCSD Foundation. At Georgia Tech, he served as vice president of external affairs.

Renowned for his public speaking, Langley's professional seminars are consistently described as the "best I have ever attended" by his peers and he has been awarded the CASE Crystal Apple for having received the highest possible evaluations from attendees at ten different conferences.

Langley graduated magna cum laude from the University of Cincinnati where he was also selected to Phi Beta Kappa. He received a master's degree in history from the University of Cincinnati where he was awarded the prestigious Taft Fellowship. He is a Vietnam era veteran of the U.S. Army.

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Who Should Attend

• Leaders of advancement operations
• Major gift officers and those involved in shaping major gift strategies
• Leaders of alumni relations offices
• Leaders of student philanthropy efforts
• Leaders of student affairs/student life offices

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Benefits of Attending

• Review the most effective and innovative ways of incorporating students and alumni.
• Learn how to avoid awkward, inappropriate or counterproductive uses of students and alumni.
• Find out how your school can use students and alumni to create the conditions for ongoing successful major gift work.

Registration Fees per site:

$275 (USD) CASE members

$365 (USD) Non-members