Day 1, Wednesday, November 4

Elective sessions are categorized within two tracks: Strategy and Tactics. Use these tracks as a guideline to plan your schedule; you can choose sessions from either track to get the most benefit for YOU.

NOON‐1:00 PM
Registration

1:00‐1:15
Welcome and Introductions

1:15‐2:00
Integrated Online Marketing
An integrated marketing program is a powerful way to raise more dollars for your institution. But integration requires more than simply harmonizing your efforts across media channels - from direct mail to email to online giving. Integration also requires us to synchronize our communications programs both between departmental units and also within each unit to bring our tactics in line with our strategy. Learn the tips and strategies to help coordinate all these efforts.

2:00‐2:30
Campfire Brainstorm
We'll take a poll to evaluate your most pressing topics in online fundraising, whether operational, procedural, or somewhere in between. We'll list all topics and vote collectively on our top four, which will become the topics for the campfire breakout discussion session.

2:45‐3:45
Campfire Breakouts
Discussions on the four topics selected during the Campfire Brainstorm, moderated by faculty.

4:00‐4:30
Campfire Reports
Attendees will report back on the take‐aways from the four Campfire Breakout sessions. These topics, and the questions they have surfaced, will help guide the discussions for the remainder of the conference so the topics YOU need are covered.

4:30‐5:30
The State of Online Giving: CASE Survey of Online Fundraising
Robert Weiner will present the results of the 2009 Survey, highlighting the state of our industry's efforts to market and raise funds online.

5:30‐6:30
Networking Reception

6:30
Conference adjourns for the day
Dinner on your own

Day 2, Thursday, November 5

8:00‐9:00 AM
Breakfast Roundtables
Join fellow attendees for roundtables discussions on topics chosen during the Campfire Brainstorm.

9:00‐10:15
Social Media for Fundraising
Social media marketing is being used extensively in nonprofit fundraising, but higher education lags behind in adoption of social media to engage, cultivate and inspire. Beth Gardner Braxton will make the case for social media marketing and share winning strategies.

10:30‐11:45
Elective Sessions (choose one)

• Strategy Track: Developing an Integrated e‐Marketing Strategy
  Dan Allenby will outline the elements of an integrated electronic marketing strategy, covering trends and best practices from peers and beyond. Participants will leave with a framework for creating their own strategic marketing plan.
• Tactics Track: Email Marketing to Maximize Online Giving Results
  Email is a critical component of any integrated electronic marketing plan. Meg Houston Maker will show examples of effective email programs and outline the key elements of email campaigns.

11:45 AM‐1:15 PM
Lunch on your own

1:15‐2:30
Elective Sessions (choose one)

• Strategy Track: Measuring Outcomes: Using Analytics to Inform Your Strategy
  Metrics from your online giving and emarketing program provide the cornerstone of your online fundraising program. Meg Houston Maker will show how to instrument your program to provide you with insights, not just data, and demonstrate the ROI of your electronic program.
• Tactics Track: Implementing a Social Media Marketing Program for Fundraising
  Julie Chiron will share examples of successful social media fundraising tactics and discuss the mechanics of running a program, including netiquette, resource requirements and managing risk.

2:45‐4:00
Designing a Good Experience
A great online experience is more than just a courtesy - it's a great way to show your donors you care about them. This holds true whether the donor is responding to an email, making an online gift, or trying to find their name in your online honor roll. We'll look at examples of best practice and discuss how you can build these into your offerings.

4:00‐5:00
Faculty Firing Line
Bring your hardest problems! The faculty will take questions and lead discussion about concerns that have surfaced during the conference.

5:00
Conference Adjourns for the Day
Dinner on your own

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Day 3, Friday, November 6

8:00‐9:00 AM
Breakfast and Speed Consulting
Sign up to meet with a faculty member for a personalized 15 minute discussion.

9:00‐10:15
Elective Sessions (choose one)

• Strategy Track: Moderated Discussion: Running an Effective Online Giving Program
  Faculty will lead a discussion on establishing and managing a winning program. Topics include staff resources, politics, and managing up.
• Tactics Track: Moderated Discussion: Web and Email Critique
  Bring examples of your electronic marketing efforts for a show‐and‐tell review by faculty and fellow participants. We'll discuss strong points and areas that could be strengthened for better results.

10:30‐11:45
Forum Q & A
We'll revisit the four Campfire topics, plus hear reports about conversations discussed during the Track sessions.

11:45 AM‐NOON
Conference wrap‐up

NOON
Conference Adjourns