Multimedia for Small Shops

April 30 - May 1, 2012

Naples, Fla., United States

Regardless of the size of your shop or the extent of your experience, audio and video content should be an integral part of your communications plan. New tools on the market allow you to create this content with just a bit of practice and a relatively small budget. This workshop will get you started or move you to the next level.

This conference is held in conjunction with the Advertising and Media-Buying Workshop.

This conference is suggested for communication and marketing professionals with mid- to senior-level responsibility.

Who should attend:

Advancement professionals with responsibility for:

• Communications
• Marketing
• Advertising
• Public Relations
• External Affairs
• Social Media
• Web Content
• Event Production

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Benefits of Attending

• Become familiar with the multimedia tools available today, how much they cost, how they are used at other institutions and how they can be put to use in your shop.
• Interact with self-taught experts in multimedia, hear their stories—success and failures. Learn from their lessons.
• Gain insights into working with photography and video professionals. Learn the language of the field and hear from experiences clients how to make the most of the relationship
• Learn about audio photography: What it is, how it's used and how to use it effectively in your events and communications.

• Discover what's next in multimedia: The future of video, what's coming in and what's going out.