Master Class: Developing a strategic approach to social media for education marketing, communications and engagement activities

March 29, 2012
Queensland University of Technology
Brisbane, Australia
9 a.m. - 4:30 p.m. SGT/HKT/WST

You've been using social media for a little while. You know the popular platforms and how to use them, but perhaps you feel like you are still playing with them and testing out what works and what doesn't to engage with your audiences. Perhaps you feel that you need more time and support to use social media, more management buy-in, or more involvement from the rest of your organisation. Now is the time to get strategic.

In this full day workshop, we will look at how to make your social media activity truly embedded in your overall organisation strategy. We will explore this from the point of view of the organisation and the audience to help you create integrated communications and marketing plans.

Benefits of attending

• Revise and review social media tools, technologies and concepts
• Learn creative and strategic approaches to social media
• Exchange ideas and participate in active discussion

Who should attend

• Advancement professionals in all fields

Program START and END times

09:00 - 16:30

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Speaker

Tracy Playle
Director and Communications Consultant
Pickle Jar Communications, UK

Tracy's background is in working within the Higher Education sector in the United Kingdom. Formerly Head of Research-TV and a communications professional with the University of Warwick, Tracy established Pickle Jar Communications in order to help other organisations understand trends, opportunities and approaches in using digital and social media for their marketing and communications activities.

Tracy is a committee member and former-Chair of the Chartered Institute of Public Relations (CIPR) Education and Skills Sector Group, the body that represents PR professionals working in the education sector, and formerly a CIPR Council Member. She is founder of HE Comms, the online social network for marketing and communications professionals working in the Higher Education sector.

Tracy is regularly asked to speak at conferences, seminars and workshops on the topic of social media, trends and approaches to using online media for marketing and communications, and the impact of social and digital media on the education (and other) sectors.