09.30 Registration and welcome coffee

10.00 Welcome and introductions
Kate Hunter, Executive Director, CASE Europe

10.05 Marketing in today's context: the Browne review of student finance
and the Comprehensive Spending Review
Tracey Lancaster, Director of External Relations, University of Birmingham

10.35 Making Your Information Work Harder - what you know, what you need to know
Rick Brand, Head of Market Intelligence, Sheffield Hallam University

11.15 Tea, coffee and networking break

11.45 Social Media - digital media overview
Tracey Playle, Director and Communications Consultant, Pickle Jar Communications

12.15 Digital Media - A Case study from the University of Gloucestershire
David Webster, University of Gloucestershire

13.00 Lunch

14.00 Heroes - Collaboration to Win Resources
Carla Amos, Head of Marketing, University of Birmingham

14.45 Centralisation and Consolidation of Resource
Jane Chafer, Director of Marketing and Communications, University of Plymouth

15.30 Tea, coffee and networking break

16.00 Panel discussion and Q&A

16.30 Closing remarks