Smarter Marketing for Leaner Times

March 3, 2011
DeVere Venues West One
London, United Kingdom

If times are tough now, we know that there will be even tougher times ahead. With budgets being squeezed from every direction, this seminar will look at ways and means for marketers to be more effective and efficient with less time and less resources. An obstacle can become an opportunity.

Led by Tracey Lancaster, Director of External Relations, University of Birmingham, this seminar will debate themes that are increasingly relevant to all higher education marketing departments: investing in digital or traditional communications; more public relations and less advertising; how to share existing resources within institutions and also with regional stakeholders; less events and more social networking; using market research from existing data to better inform decision making.

This seminar is aimed at staff with higher education marketing, external relations and education liaision functions at all levels.

Benefits

• Learn how to improve tracking what works, what doesn't
• Understand how to balance the need for short-term savings with longer-term effectiveness
• Learn from case studies from a range of institutions
• Copy cheap ways to do market research (internally and externally)