Herb Mittler—Director of Development
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People's Republic of China
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Media Spokesperson Workshop

March 19, 2010
The Madison Hotel
Washington, D.C., United States


 

March 19, 2010
Washington, DC

"Both the conference and the workshop provided me with practical tips that helped improve my performance and my institution's visibility."
--2008 attendee

In today's fast-paced, competitive and diverse communications environment, it's not enough to have a strong message. You must be able to effectively convey that message to audiences across multiple media formats in a clear and engaging fashion. This workshop offers media training that will guide you in adjusting messages in a way that preserves content without compromising accuracy.

You must register for this workshop.

Workshop begins at 1:00 PM and ends at 5:00 PM on Friday.

Workshop Presenter

Teresa Valerio ParrotTeresa Valerio Parrot
Vice President of Higher Education
Widmeyer Communications

 

 

Benefits of Attending
  • Evaluate fundamental strategic communications goals
  • Identify media do's, don'ts, and "bridging" techniques
  • Review simple crisis communications rules
  • Understand message mapping and practice creating message maps about potential good news
  • Practice delivering talking points/message maps and recording interviews

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