Conferences & Training

Annual Conference for Media Relations Professionals

Sept. 18 - 20, 2017
The Inn at Penn
Philadelphia, Pa., United States


A Message From the Chair

(why you won’t want to miss this conference)

In a time when the media landscape is shifting every day, it's more important than ever to have a solid and successful media relations program.

Join us in Philadelphia to discuss the rapidly changing media landscape and learn best practices for working with reporters in both traditional and emerging media. Sharpen your storytelling technique, explore new ideas for pitching to both traditional and digital media outlets, and interact with expert panels of reporters, editors and media relations professionals.

This conference is designed for professionals with mid-level responsibility.

 

Benefits of Attending
  • Learn how to make your message stand out.
  • Improve your institution's media relations strategies and tactics.
  • Hone message development, crisis preparedness and issues management techniques.
  • Meet with top reporters and editors.
  • Expand your network of colleagues within the profession.
  • Learn how to better navigate today's highly fragmented media environment and discover how to leverage social media to your institution's benefit.
  • Exchange ideas that can enhance the professional knowledge, standards and ethics of the media relations industry.

Who Should Attend
  • Media relations directors, managers and writers
  • Social media directors, managers and writers
  • Public affairs/public relations directors and managers
  • Communications directors, coordinators and specialists
  • External relations directors and managers
  • Public information officers

Join the Conversation