Kaitlin Mulderig—Director of Development
The Bentley School—Oakland, California
United States
Conferences & Training

Annual Conference for Media Relations Professionals

March 1 - 3, 2016
Omni Shoreham Hotel
Washington, D.C., United States


Technology has re-mapped the communications field. Traditional media has changed due to the ever-growing digital landscape. Join us in Washington, D.C., and discover how to reach  your audiences more directly through social and digital media, while still landing placements through the national press or your local newspapers and broadcast stations. You'll learn to embrace technology and find out how to put it to work for your institution.

This conference is designed for professionals with mid- and senior-level responsibility.

 

Benefits of Attending
  • Learn how to make your message stand out.
  • Improve your institution's media relations strategies and tactics.
  • Hone message development, crisis response and issues management techniques.
  • Expand your network of colleagues within the profession.
  • Learn how to better navigate today's highly fragmented media environment and discover how to leverage social media to your institution's benefit.
  • Exchange ideas that can enhance the professional knowledge, standards and ethics of the media relations industry

Who Should Attend
  • Media relations directors, managers and writers
  • Social media directors, managers and writers
  • Public affairs/public relations directors and managers
  • Communications directors, coordinators and specialists
  • External relations directors and managers
  • Public information officers

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