Brian Agnew—Assistant Dean, Advancement and External Relations
Rutgers, the State University of New Jersey—New Brunswick, N.J.
United States
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Annual Conference for Media Relations Professionals

Feb. 6 - 8, 2013
Crowne Plaza The Hamilton-Washington D.C.
Washington, D.C., United States


As the media environment continues to experience accelerated change and fragmentation, this program delivers compelling, practical advice from media experts that will improve your ability to get the word out on your institution.

This conference is suggested for advancement professionals with mid- to senior-level responsibility.

Who Should Attend
  • Media relations directors, managers, and writers
  • Social media directors, managers, writers
  • Public affairs/public relations directors and managers
  • Communications directors, coordinators, and specialists
  • External relations directors and managers
  • Public information officers

 

Benefits of Attending
  • Gather state-of-the-profession practices from leading practitioners and learn from top education journalists how to make your message stand out
  • Improve your institution's media relations strategies and tactics, and hone message development, crisis response, and issues management techniques
  • Learn how to better navigate today's highly-fragmented media environment and how to leverage social media to your institution's benefit
  • Exchange ideas that can enhance the professional knowledge, standards, and ethics of the media relations industry
  • Promote fraternalism and expand your network of colleagues within the profession

 

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