Libba Andrews—Associate Director
Mississippi State University Alumni Association—Mississippi State, Miss.
United States
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Media Spokesperson Workshop

Feb. 7, 2012
Sofitel
Washington, D.C., United States
1 - 5 p.m. Eastern


Learn from a veteran in the field how to serve effectively and confidently as your institution's spokesperson. Gain insights into guiding your administrator's exchanges with the media and getting the most out of those opportunities.

This workshop is held in conjunction with the Annual Conference for Media Relations Professionals.

 

This conference is suggested for advancement professionals with mid- to senior-level responsibility.

 

Workshop Chair

Teresa Valerio Parrot
Principal
TVP Communications

 

 

Benefits of Attending
  • Evaluate fundamental strategic communications goals.
  • Identify media do's, don'ts and bridging techniques.
  • Review simple crisis communications rules.
  • Understand message mapping and practice creating message maps about potential good news.
  • Practice delivering talking points/message maps and recording interviews.

 

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