Annual Conference for Media Relations Professionals

Feb. 6 - 7, 2012
Sofitel
Washington, D.C., United States

As the media environment continues to experience accelerated change and fragmentation, this program delivers compelling, practical advice from media experts that will improve your ability to get the word out on your institution.

This conference is held in conjunction with the Media Spokesperson Workshop.

This conference is suggested for advancement professionals with mid- to senior-level responsibility.

Benefits of Attending

• Gather state-of-the-profession practices from leading practitioners.
• Learn from top education journalists how to make your message stand out.
• Improve your institution's media relations strategies and tactics.
• Hone message development, crisis response and issues management techniques.
• Learn how to better navigate today's highly-fragmented media environment and find out how to leverage social media to your institution's benefit.

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Who Should Attend

• Media relations directors, managers, writers
• Social media directors, managers, writers
• Public affairs/public relations directors, managers
• Communications directors, coordinators, specialists
• External relations directors, managers
• Public information officers