Day 1, Monday, March 14

7:00-8:00 AM
Registration and Continental Breakfast

8:00-8:30
Welcome and Conference Overview

8:30-9:30
Daily News Services Panel
As universities increasingly launch their own publications, university-run wires mesh with traditional press releases and create new ways publications and media relations offices can collaborate. Find out more at this session.

9:45-10:45
Crowdsourcing Control
Reporters and editors are turning to crowdsourcing tools more and more to find sources and news makers. Is there an opportunity for universities to join this new conversation?

11:00 AM-NOON
Student Newspaper Panel
University PR offices and student reporters often have a unique relationship. Editors of student newspapers offer tips on how to navigate those interactions.

NOON-12:45 PM
The Higher Educationist's Guide to Wikipedia
Should you edit your own Wiki page? How reliable is Wikipedia? Experts discuss new ways universities can and should interact with the collaborative encyclopedia.

12:45-2:00
Lunch on Your Own

2:00-2:45
Small Group Discussions
Consult with your colleagues on hot topics like pitching social media, perfecting SEO, increasing ROI and Tweeting your way to more coverage.

2:45-3:45
Blog Panel
Learn how to make your site a goldmine for journalists and get tips for writing a blog that will brand you as a thought leader.

4:00-5:00
International Programs
What are the PR challenges and opportunities for universities that have international programs and/or faculty whose expertise lends itself to pitching foreign reporters? Find out at this session.

5:15-6:15
Networking Reception
Bring your business cards and chat informally with faculty and participants. Complimentary light hors d'oeuvres served and cash bar.

6:15
Conference Adjourns for the Day
Dinner on your own

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Day 2, Tuesday, March 15

7:30-8:15 AM
Continental Breakfast

8:15-9:30
Crisis Communications
What is the role of campus communicators when disaster strikes? Topics include coordinated messaging, dealing with a deluge of media and strategic planning.

9:45-10:45
Media Panel
Editors and reporters weigh in on some of the most important ways higher education reporting is changing and what is in store for 2011.

11:00 AM-NOON
Faculty Firing Line
Faculty will reflect on highlights of the conference, moving forward, and career advice.

NOON
Conference Adjourns

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