Shirley Lo—Assistant Director of Development
University of Hong Kong—Hong Kong
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Annual Conference for Media Relations Professionals

March 14 - 15, 2011
Sofitel Lafayette Square
Washington, D.C., United States


As the media environment continues to experience accelerated change and fragmentation, this program delivers compelling, practical advice from media and experts that will improve your ability to get the word out on your institution.

 

"Both the conference and the workshop provided me with practical tips that helped improve my performance and my institution's visibility."
--2008 attendee

Benefits of Attending
  • Improve your institution's media relations strategies and tactics.
  • Hone message development, crisis response and issues management techniques.
  • Connect with leading education journalists.
  • Learn how to better navigate today's highly-fragmented media environment and how to leverage social media to your institution's benefit.
  • Exchange ideas that can enhance the professional knowledge, standards and ethics of the media relations industry.
  • Expand your network of colleagues within the profession.
  • Promote fraternalism and expand your network of colleagues within the profession both individually and group-to-group.
Who Should Attend
  • Media relations directors, managers, and writers
  • Public affairs/public relations directors and managers
  • Communications directors, coordinators, and specialists
  • External relations directors and managers
  • Public information officers
  Books available for Purchase at this Conference
The Great Grammar Challenge
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
On Deadline: Managing Media Relations
Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
Public Relations and the Presidency: Strategies and Tactics for Effective Communications
STET Again!: More Tricks of the Trade for Publications People

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