Day 1, Thursday, March 18

7:00-8:00 AM
Registration/Continental Breakfast

8:00-8:30
Introductions and Conference Overview

8:30-10:00
Media Panel
Public Broadcasting in the Digital Age
Learn first-hand how recent changes in public broadcasting are changing the way your institution should relate to and pitch these outlets.
Panelist: Jeffrey Katz, Deputy Managing Editor of Digital News, NPR

10:15-11:15
Social Media
Whether Twitter, Facebook and blogs are here to stay, it is undeniable that they can play a strategic role in educational settings. Experts will assess the effectiveness of social media in higher education and hazard their guesses on trends likely to emerge in 2010.
Panelists: Adam Connor, Associate for Privacy and Global Public Policy, Facebook; Julie Barko Germany, Vice President of Digital Strategy; DCI Group; Ed Steinberg, Senior Relationships Manager, LinkedIn

11:30 AM-12:45 PM
Small Group Discussions
Consult with your colleagues and gain intelligence on hot topics in media relations, such as pitching social media, perfecting SEO, increasing ROI and Twittering your way to more coverage.

12:45-2:15
Lunch on your own

2:15-3:30
Crisis Communications
What is the role of campus communicators when disaster strikes? Experts will share what they have learned about coordinated messaging, dealing with a deluge of media and strategically planning for crises.

3:45-5:00
The Marriage of Marketing and Communications
It's not just about news; it's about making sure your news gets seen, heard and read. Learn how communications and marketing professionals are teaming up to break new ground in addressing the challenges of today's changing media marketplace.

5:00-6:00
Networking Reception
Bring your business cards and chat informally with faculty and participants. Complimentary hors d'oeuvres and cash bar.

6:00
Conference Adjourns for the Day
Dinner on your own

[Back to top]

Day 2, Friday, March 19

7:30-8:15 AM
Continental Breakfast

8:15-9:30
The Education Beat
The nation's top higher education journalists share the leading issues and stories that are defining this evolving beat.
Panelists: Doug Lederman, Editor, Inside Higher Ed; Valerie Strauss, Higher Education Correspondent, The Washington Post; Brad Wolverton, Senior Editor, Money & Management, The Chronicle of Higher Education

9:45-10:45
Cable Media Update
Discover how the nation's cable news outlets are changing to meet digital media challenges and what your institution can do to maximize your exposure on these increasingly multimedia outlets.

11:00 AM-NOON
PR Consultants? Futureproofing Your Career
Media relations as a profession is evolving, encompassing an ever-broadening array of knowledge and skills. Top professionals share tips for successfully navigating the future.

NOON
Conference Adjourns

 [Back to top]