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Annual Conference for Media Relations Professionals
Media Spokesperson Workshop
March 19, 2010
Washington, DC
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"Both the conference and the workshop provided me with practical tips that helped improve my performance and my institution's visibility." |
In today's fast-paced, competitive and diverse communications environment, it's not enough to have a strong message. You must be able to effectively convey that message to audiences across multiple media formats in a clear and engaging fashion. This workshop offers media training that will guide you in adjusting messages in a way that preserves content without compromising accuracy.
You must register for this workshop.
Workshop begins at 1:00 PM and ends at 5:00 PM on Friday.
Workshop Presenter
Teresa Valerio Parrot
Vice President of Higher Education
Widmeyer Communications
Benefits of Attending
- Evaluate fundamental strategic communications goals
- Identify media do's, don'ts, and "bridging" techniques
- Review simple crisis communications rules
- Understand message mapping and practice creating message maps about potential good news
- Practice delivering talking points/message maps and recording interviews