Patricia VandenBerg — Executive Director of Communications and Strategic Initiatives
Mount Holyoke College — South Hadley, Mass.
United States
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Annual Conference for Media Relations Professionals

March 18 - 19, 2010
The Madison Hotel
Washington, D.C., United States


The media environment continues to experience accelerated change and fragmentation driven by the introduction of Web 2.0 technology and new media sources. The aim for this conference is to help you make sense of the changes to the media relations field. The program will deliver compelling, practical advice in order for you to improve your ability to “get the word out” on your institution.

 

"Both the conference and the workshop provided me with practical tips that helped improve my performance and my institution's visibility."
--2008 attendee
Benefits of Attending

  • Improve your institution's media relations strategies and tactics

  • Hone message development, crisis response and issues management techniques

  • Connect with leading education journalists

  • Learn how to better navigate today's highly fragmented media environment and how to leverage social media to your institution's benefit

  • Expand your network of colleagues within the profession

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