Multichannel Marketing in Annual Giving

Nov. 14 - 15, 2012
Omni Royal Orleans
New Orleans, La., United States

Engage with the latest thinking on the use of phone, direct mail, email, social media and personal solicitation in your annual giving program. Learn the most effective use of each—and how to use them collectively to provide the greatest return for your institution.

This conference is held in conjunction with Successful Annual Giving and Cultivating Student Philanthropy.

Who Should Attend

• Newcomers and intermediate-level professionals in annual giving.
• Long time development professionals with new responsibilities in annual giving, who would benefit from fresh ideas and the opportunity to network with others in the same field.

Benefits of Attending

• Gain an understanding of annual giving solicitation channels.
• Learn the most effective use of phone, direct mail, email, social media and personal solicitation for your annual giving program.
• Apply your marketing and communications skills in an educational, fund-raising environment.