Look for these resources at the Marketing and Branding Institute. These materials will build upon the information you'll be learning in conference sessions.

Buy on site and save! You won't pay shipping charges when you purchase books at the conference and take them home with you. All publications will be sold at the CASE member price.

Materials available for purchase during the conference include:

• The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
  Determine which persuasion role fits you best and discover how to make the most of your natural strengths.

• Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies
  Let this guide help you develop a comprehensive communication strategy. Includes step-by-step implementation guidelines, examples of good practice from public and private institutions and information on designing a research strategy.

• Learning to Love the Politics: How to Develop Institutional Support for Advancement
  Get practical, seasoned advice on how to incorporate politics as another skill in your professional toolkit and how to use political tools to promote advancement on campus.

• The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
  Learn how to apply branding principles in a higher education context by getting the inside information through case studies of branding efforts at colleges and universities.

• Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
  This book provides guidance on applying business disciplines--strategy, planning, execution, measurement, analysis, optimization--to social media programs. Provides practical solutions for structuring programs, defining metrics, managing crises and other situations.

Consider adding these titles to your advancement library. Don't forget to leave a little extra room in your suitcase to carry home your new CASE books.