Conference Chair

Luanne Lawrence
Associate Chancellor, Strategic Communications
University of California, Davis

Luanne Lawrence recently joined the University of California, Davis as the associate chancellor, for strategic communications.

Prior to her arrival at the University of California, Davis, Luanne Lawrence held the position of vice president for communications at the University of South Carolina where she and oversaw media relations, internal communications, marketing, creative and printing services, strategic and presidential communications, The USC Welcome Center in Charleston, and Web communications. USC launched the first integrated brand for its eight-campus system in Fall 2012 which included a complete redesign of the University's alumni and research magazines and the redevelopment of the University's Web site.

Lawrence joined USC after serving at Oregon State University as the vice president for university advancement. At OSU she earned numerous recognitions including the 2010 CASE social and interactive media national award. She has also served in public relations and marketing positions at the University of Maine, University of Baltimore, Lock Haven University and the Pennsylvania State University at Harrisburg.

She most enjoys her work in strategic communications planning, interactive media and using a variety of communications tools to solve pressing problems.

Faculty

Tristan Davies
Director of Communications
Commonwealth School

Tristan Davies has been the director of communications at Commonwealth School in Boston since 2008. It was a return to familiar ground; he graduated from the school in 1983.

Davies spent his young adulthood as a scientist, earning a biochemistry degree from Columbia and a master's degree in neurobiology from Duke University. By then, however, his interests had shifted from researching the world to simply trying to explain it. He joined WTVD in Raleigh-Durham, N.C., as an intern and eventually became a newscast producer; he then moved to KYTV in Springfield, Mo., as a producer and reporter.

Tired of the stress of daily deadlines and live shots in the snow, he joined the communications staff at Drury University in 2000. A year later he was named the director of university communications. Over the next six years the university expanded its marketing operation and completely rebranded its athletics and academics. Returning to science, Davies spent some time as the associate director of communications for science in the central development office at Harvard before accepting the job at Commonwealth, where he is the marketing and communications staff.

Shane Shanks
Senior Communications Strategist
Zehno Cross Media Communications

Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. He previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.

In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.

Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.

Joselyn Zivin
Director, Market Intelligence
Eduvantis

Joselyn Zivin brings multiperspective expertise in higher education—drawn from roles as cabinet-level university administrator, full-time faculty member, and senior consultant—to more than 50 academic institutions on a wide range of academic and strategic issues. She recently joined Eduvantis, a higher education strategy and marketing consulting firm based in Chicago, where she leads the Market Intelligence function. She is responsible for consolidating the firm's proprietary higher education market and industry knowledge equities, as well as directing custom market research for firm clients.

Prior to joining Eduvantis, Zivin served as vice president of marketing and communications at National Louis University in Chicago, where she led all aspects of strategic, brand and direct marketing. For more than a decade, she was senior vice president and group director of brand strategy and planning at Lipman Hearne, a national marketing communications firm serving the United States and global higher education and nonprofit sectors. Her clients have included the University of Washington, Rutgers University, the Purdue Schools of Engineering, Trinity University and Oregon State University.

Zivin holds an A.B. in History from the University of Chicago, and a doctorate in history from Duke University. She began her higher education career as an assistant professor of history at Drake University. She has been a speaker or instructor in leading higher education forums including CASE, the American Marketing Association, the Council for Adult and Experiential Learning and Academic Impressions.

CASE Crystal Apple winner for excellence in teaching

CASE Crystal Apple award winner for excellence in teaching.