April 24 - 26, 2013 Grand Hyatt Denver Denver, Colo., United States
This conference is the first of its kind to identify, explain and integrate the key ingredients to creating and communicating a successful brand and market position.
Join your colleagues to gain insights into the proper preparation for beginning the brand process. You'll learn how to identify and overcome obstacles along the way and how to communicate the benefits of a strong brand position to your most important, and sometimes most difficult, audiences.
This conference is suggested for advancement professionals with mid- to senior-level responsibility.
Benefits of Attending
Learn how to organize and structure your marketing/communication department.
Discover how to create buy-in from your faculty and staff.
Consider what marketing research is best for identifying your brand.
Learn how to move seamlessly from the research to the creative components of your process.
Review the role and steps involved in the creative process.
Find out how to win over your president/chancellor.
Discover how to integrate the brand across the university.
Who Should Attend
Chief marketing officers
Branding and promotions positions
Marketing and communication division heads responsible for the university brand position
Anyone who is considering launching, presently launching or striving to launch a brand initiative