Christine Tempesta—Director of Strategic Initiatives
Massachusetts Institute of Technology—Cambridge, Mass.
United States
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Marketing and Branding Institute

April 30 - May 2, 2012
Parc 55 Wyndham
San Francisco, Calif., United States


This conference is the first of its kind to identify, explain and integrate the key ingredients to creating and communicating a successful brand and market position.

Join your colleagues in San Francisco to gain insights into the proper preparation for beginning the brand process. You’ll learn how to identify and overcome obstacles along the way and how to communicate the benefits of a strong brand position to your most important, and sometimes most difficult, audiences.

This conference is suggested for advancement professionals with mid- to senior-level responsibility.

 

Benefits of Attending
  • Learn how to organize and structure your marketing/communication department.
  • Discover how to create buy-in from your faculty and staff.
  • Consider what marketing research is best for identifying your brand.
  • Learn how to move seamlessly from the research to the creative components of your process.
  • Review the role and steps involved in the creative process.
  • Find out how to win over your president/chancellor.
  • Learn how to integrate the brand across the university.
Who Should Attend
  • Chief marketing officers
  • Branding and promotions positions
  • Marketing specialists
  • Brand managers
  • Marketing and communication division heads responsible for the university brand position
  • Anyone who is considering launching, presently launching or striving to launch a brand initiative

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