Ernestina Snead—Director of Research Communications
Cornell University—Ithaca, N.Y.
United States
Conferences & Training
Introduction to Fundraising
Programme

9:00 Registration and Refreshments

9:30 Welcome and introductions
What are the expectations for the day?
Chris Gethin, director of development and alumni relations, University of Surrey and Becki Mckinlay, annual giving manager and acting deputy director of development and Alumni, University of Reading

10:00 Introduction to fundraising
Basic principals, what is involved and how we are doing.
Chris Gethin, director of development and alumni relations, University of Surrey

10:30 Attributes of a good fundraisers in an educational institution
What qualities and traits do you need to hone to be a successful fundraiser?
Becki Mckinlay, annual giving manager and acting deputy director of development and alumni, University of Reading

11:00  Networking and Refreshment Break

11:15  Annual Giving & Legacies
What is annual giving? What is an annual fund? Is having one fundamental to fundraising success? How do we get legacies?
Faye Smith, director of annual giving, University of Warwick

12:15  Importance of alumni relations to donor relations
How does alumni relations support fundraising? Where do your donors come from?
Paulo Gomes, head of development, School of Oriental and African Studies (SOAS)

13:00 Lunch and networking break

14:00 Major Gifts, Corporate and Foundation Giving
A look at who your prospective donors are, why they give and what they give to. Developing a case for support and strategies for building a donor pool of major gifts, corporates and foundations
Samir Savant, director of development, Royal College of Music

15:00  Networking and Refreshment Break

15:15  Putting it all together-role play
What is an ‘ask'?
All presenters

16.00  Q & A and Wrap Up
Chris Gethin, director of development and alumni relations, University of Surrey and Becki Mckinlay, annual giving manager and acting deputy director of development and alumni, University of Reading

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