Maarten Vervaat—Executive Director of Development
Utrecht University—Utrecht
Netherlands
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Marketing, Branding, and Strategic Enrollment Management

March 28 - 30, 2011
Omni Royal Orleans
New Orleans, La., United States


AACRAO LogoThis conference is held in partnership with the American Association of Collegiate Registrants and Admissions Officers

Within the higher education community, enrollment managers and communication professionals are working more closely together than ever before. Roles and responsibilities are shifting or expanding; new reporting and working relationships are being developed. This is new territory for many of us.

This program is designed to explore this emerging practice and its impact on our work together. We hope you will walk away with a deeper understanding of the fundamental and philosophical approaches in each discipline and how new strategic partnerships can emerge for greater success.

 

Benefits of Attending
  • Define strategic enrollment management (SEM).
  • Learn how to develop marketing plans to fit current needs.
  • Review SEM best practices and utilization in your current setting.
  • Find out how to utilize strengths in marketing and communications to develop solid SEM plans.
  • Discover how marketing and branding methodologies can be put to work to increase the effectiveness of SEM planning.
Who Should Attend
  • Enrollment managers and deans with marketing and communications responsibilities at small to medium-sized colleges
  • Public relations, communications and marketing professionals at small to medium-sized colleges
  • Independent secondary schools and community college admissions, communications and marketing professionals
  • Presidents interested in enrollment-driven integrated marketing
  Books available for Purchase at this Conference
Advancing Higher Education in Uncertain Times
Marketing Colleges & Universities: A Services Approach
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
University Marketing Mistakes: 50 Pitfalls to Avoid

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