Seminar Chair: Andy Blair, Deputy Director and Head of Corporate and Creative Marketing, University of Surrey

09.00 Registration

09.30 Welcome
Andy Blair, Deputy Director and Head of Corporate and Creative Marketing, University of Surrey

09.45 The Virtual Revolution: Higher Education's approach to digital media
Ben Ellis

10.45 The Social PR Machine - Building a strategic approach to Twitter
Adrian Porter, Strategic Research Consultant and Dean Russell Precedent

11.30 Refreshment break

11.50 Integrated Use of Emerging Media Platforms: iTunes U, Youtube and Social Media at Coventry University
Jonathan Chowdhury, Online Communications Manager and Peter Woodbridge, Creative Multimedia Manager, Coventry University

13.00 Lunch

14.00 The new student journey: refining personal, social and digital approaches for marketing and recruitment
Stewart Aitken, Creative Development Manager & Andy Blair, Deputy Director of Marketing, University of Surrey

15.00 Writing for the web
Pamela Agar, Head of Digital Media and Marketing, Imperial College London

16:00 Refreshment break

16:15 Panel debate: The Future of social and digital media
Pamela Agar, Head of Digital Media and Marketing, Imperial College London, Stewart Aitken, Creative Development Manager, Andy Blair, Deputy Director of Marketing, University of Surrey, Jonathan Chowdhury, Online Communications Manager and Peter Woodbridge, Creative Multimedia Manager, Coventry University

17.00 Tweet up

18.00 Close

Please note CASE Europe reserves the right to change/amend the programme at any time.