Gender Matters: The Why and How of Cultivating Women Donors

Feb. 18, 2010
Online
2 - 3:30 p.m. Eastern

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This OSS is in partnership with the Women's Philanthropy Institute at the Center on Philanthropy at Indiana University.

Over the last 30 years, higher education institutions have experienced significant demographic changes with women becoming increasingly more visible in all facets of campus life. The percentage of women in college has grown steadily from 42 percent in 1970 to about 57 percent in 2007. Coupled with an understanding of women's increasing philanthropic capacity and proclivity to support educational causes, this "perfect storm" creates a substantial pool of prospective alumnae donors who may be untapped resources for your institution.

This seminar will explore why and how to work with women donors in a way that complements existing development efforts. Practical, hands-on strategies will be discussed along with the importance of creating a receptive institutional culture that ensures success for staff, volunteers and donors. Best practices in engaging women donors from all generations will be shared.

Speaker

Patricia M. Moline, CFRE, CFP
Vice President of Development
Oklahoma State University Foundation

Patricia M. Moline is a Certified Fundraising Executive and a Certified Financial Planner. She started in fundraising after realizing that it's tough to make a decent living as an opera singer. She has appeared on the nonprofit "stage" for over 18 years and is currently vice president of development at the Oklahoma State University Foundation.

Moline frequently presents at various national, international and regional fundraising conferences on a variety of topics suited to both fundraising professionals and donors. She is an Association of Fundraising Professionals Master Teacher-one of the first 50 individuals to be recognized by AFP-and has presented at the multiple AFP International Conferences. She writes exam questions for the international certification examination (CFRE) as a subject matter expert.

She joined The Fundraising School at the Center on Philanthropy at Indiana University as adjunct faculty in 2008 and taught the first public offering of Dynamics of Women's Giving. She is a member of the Women's Philanthropy Institute Education Services Committee at the Center on Philanthropy.

Moline is a dangerous fundraiser who can craft creative giving plans and break boards and concrete blocks (she holds a second degree black belt in Tae Kwon Do).

Who Should Attend

• Senior leadership in institutional advancement
• Advancement officers and their teams
• Deans and vice chancellors
• Principal gift, major gift, and planned giving officers
• Donor relations professionals
• Anyone interested in women's giving

Benefits of Attending

• Learn why gender matters in philanthropy
• Gain insights into working with women as donors, a powerful but often overlooked demographic
• Explore barriers to women's giving and develop strategies to overcome them
• Examine how to build an organizational culture that supports women's philanthropy
• Understand how to create an action plan that moves your efforts forward with all stakeholders

Registration Fees

$260, CASE members; $350, Nonmembers per event.