Catherine Chew—President
Craven Community College—New Bern, N.C.
United States
Conferences & Training
Fundraising for Athletics
Program

Day 1
Day 2
Day 3

Day 1, Wednesday, April 24

11:30 AM-12:30 PM
Registration

12:30-12:45
Welcome and Introductions

12:45-1:30
Keynote Session
Twelve years ago, Brandon Slay rose to worldwide acclaim by winning the Gold Medal in Freestyle Wrestling at the 2000 Olympic Games in Sydney, Australia. Two years prior, Brandon graduated from the University of Pennsylvania with a degree in finance and management from the prestigious Wharton School of Business. Today, Slay is the head wrestling coach at the Olympic Training Center. Hear his story  and learn how to achieve personal success on all your endeavors while maintaining a professional image.
Speaker: Brandon Slay, Head Wrestling Coach, Olympic Training Center and 2000 Olympic Gold Medal Winner

1:30-2:30
Developing Your Network Portfolio
Networking is critical. Exchange ideas with your colleagues to help develop your network base and expand your resources to succeed. Business cards are a must for this event.

2:45-3:45
Establishing an Annual Fund for Intercollegiate Athletics
A stellar annual fund is critical to any athletic department. It not only provides the backbone but also creates endless opportunities for your department. This session will educate you on the necessary steps needed to create a beneficial program.

3:45-4:45
Making the Ask
Fundraising may not be rocket science, but applying a few tried-and-true techniques to your gift requests might be the difference between getting a "yes" instead of a "no" or perhaps adding a zero or two to the result. This session will share secrets and stories, and offer you the opportunity to ask questions about how to set up, execute and follow through on an ask.

5:00-6:00
Networking Reception

6:00
Conference Adjourns for the Day
Dinner on your own 


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Day 2, Thursday, April 25

7:30-8:30 AM
Continental Breakfast

8:30-9:45
What Motivates Major Donors to Give and/or to Stop Giving?
What are the philanthropic trends that impact major donors and their desire to make gifts to your institution? Explore recent research on the motivations of major gift donors and determine the relevance of this research to your work in cultivating, soliciting and stewarding
these gifts.

9:45-10:45
Constructing a Facilities and External Program that Meets the Needs of Your Institution
There are several creative ways to help provide additional revenue streams and enhancements for your athletic department. Two great professionals discuss how to construct critical programs that will create endless opportunities to help your institution and your student athletes.

 11:00 AM-NOON 
Fundraising from an Athletic Director's Perspective
Hear directly from a successful athletic director as to what expectations and characteristics administrators search for in regard to fundraising professionals and their departments. Gain valuable advice on how to progress from an athletic fundraiser to an athletic director--a popular topic today.

NOON-1:30 PM
Lunch on your own

1:30-2:30
Enhancing Your Leadership Skills for Success
Want to know what it takes to be a successful leader? Hear from a leader in our industry on the dos and don'ts of leadership and the characteristics you should personify in order to become a great professional.

2:45-3:45
Creating a Fundraising Plan for Success
Want to have a stellar program? Then you need to have a plan! Our speaker will provide you with some life lessons on how create and execute a successful plan that will garner great success--not only for your program but also for your institution.

4:00-5:00
How to Engage Your Coach in Fundraising
Having trouble motivating your coaches to buy into fundraising? In this session you'll learn how to educate your coaches on the positive effects of fundraising and the benefits it will provide their programs.

5:00
Conference Adjourns for the Day
Dinner on your own

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Day 3, Friday, April 26

7:30-8:30 AM
Continental Breakfast

8:30-9:30 
Donor Panel Discussion: Why Do They Give?
Hear from a panel of donors as to what creates their interest in giving, the specifics of the ask that should be emphasized and the important factors of donor engagement.

9:30-10:30
How to Prepare and Maximize for the Championship Season
Learn how to engage your campus community and alumni as one of your teams prepares for a conference or national championship. Gather ideas for maximizing fundraising potential after a championship is won.

10:45 AM-NOON
Using Social Media to Benefit Your Area
Not quite sure how social media can help your department? Learn tips and tricksfor engaging others using social media and improve your department's visibility outside the campus community.

NOON-12:30 PM
Conference Wrap Up Q&A

12:30
Conference Adjourns


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Day 1
Day 2
Day 3

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