Chaired by Fiona Blair, director of corporate relations and events, University of Reading

08:30 Registration

09:00 Opening Overview of the day's aims and objectives
Kate Hunter, executive director, CASE Europe

09:10 Introduction

• An overview of what the day will entail
• Experiences and expectations

Fiona Blair, director of corporate relations and events, University of Reading

09:30 How to run an amazing event?

• Planning an amazing event 
• Planning an event on limited funds 
• Practical aspects - how you do it well; with examples of practical tools etc.

Fiona Blair, director of corporate relations and events, University of Reading

10:30 Tea, Coffee and Networking Break

10:45 Group Activity - Plan an event using the ‘Running Order' Events Toolkit

11:30 Present Outcomes on the Group activity

• What was useful? What were the challenges?

12:30 Lunch and Networking Break

13:30 Making the most of your event

• Using each event to raise your institution's brand/reputation/platform
• Engagement: looking beyond bums on seat; effective programmes, targeting, broadening audiences 
• Strategic: stakeholder buy-in; engaging with the academics and senior managers
• Measuring success

Fiona Blair, director of corporate relations and events, University of Reading and Nicole Gillham, director of alumni relations and development, Henley Business School, University of Reading

14:30 Tea, Coffee and Networking Break

14:45 Stakeholder Engagement

• Pre, during and post events
• Role of events
• Leveraging your stakeholders

Nicole Gillham, director of alumni relations and development, Henley Business School, University of Reading

15:45 The Role of Social Media in Events

• Overview and introduction
• Case studies: What is good practice and what isn't?
• What's new on the horizon?

Tracy Playle, director, Pickle Jar Communications

16:45 Q and A Session

17:00 Seminar Closes

CASE reserves the right to amend the programme without notice