Start your time off in Denver with an intense preconference workshop led by some of the leading experts in the field today. Space is extremely limited to maintain a workshop-like atmosphere, so sign up today!

All workshops take place 9:00 AM–NOON on Wednesday, March 23.

Magazines 101

Designed for editors who are looking for a comprehensive overview on alumni and university magazines, this fast-paced and highly visual workshop will explore the essentials of magazine planning, writing and editing, design and production. You'll see lots of samples of magazines that are doing it right—and wrong, learn where to find inspiration and leave with solid tips on how to make strategic tweaks that will take your magazine to new heights.
Speaker: Tina Hay, Editor, The Penn Stater Magazine, Penn State Alumni Association

Art Direction and Design for Editors

There are two kinds of people in the magazine world. Visual communicators (Art Directors and Designers) and Literal communicators (Editors and Writers). When the two cross, either conflicts ignite or magic happens. In this workshop Erin and DJ will help you bridge the communication gap with ideas on strengthening your visual language, brainstorming with designers, and adding another dimension to your story-telling toolbox.
Speakers: DJ Stout, Partner, Pentagram Design; Erin Mayes, EmDash Design

Ten Tips for a Better Alumni Magazine

Learn how to better serve your readers, enliven your magazine and make the most of your budget in this preconference presentation by Shawn Presley, editor of the Kenyon College Alumni Bulletin. With a few simple tips, editors can improve photography, build a better working relationship with designers, fine-tune a mission statement and determine if a magazine is due for a makeover.
Speaker: Shawn Presley, Director of Public Affairs, Editor, Kenyon College Alumni Bulletin, Kenyon College