>> View demo
	>> View sessions
	>> View pricing
	>> Learn more about Simulcast
Editors Forum Simulcasts Sponsored by Lane Press

Can't attend the Institute for Editors Forum? Now you can with CASE Simulcast—a live, interactive video broadcast that will allow you to engage in conference sessions in real time-from the comfort of your office.

It's convenient, it's easy and it's the next best thing to being there.

Follow these simple steps to participate in a CASE Simulcast Session from Editors Forum:

1. Choose from the list of simulcast sessions below—attend one, two or more!
2. Register online for your selected sessions.
3. Download session handouts prior to or during the event
4. Log on to your computer on the time and day of your session, and participate from the comfort of your own office.

It's that easy!

Registration requires log in.  Need help with login?

Archived Recordings of Simulcast Sessions Available For Purchase

Purchase requires login.

Simulcast/Hybrid Sessions

Wednesday, March 23

2:00-3:15 PM MDT

Why Storytelling Saves the World, or Why You Have the Greatest Job Ever
Dwindling resources, page cuts, sneering web-monkeys mumbling that magazines are obsolete, the usual seething campus politics, inane lectures from superiors who want the donor's nose on the cover ... these are often tough times editorially, yes? And yet, no one can lift your university's reputation higher than you can. No one has the ear for extraordinary stories that make people gasp and open their wallets. No one has a vehicle like yours for stunning image, astounding tale, wild laughter, incredible reach. The dignity and grace, personality and character, warmth and intimacy, and, most of all, the emotional power of our magazines is potentially the greatest fundraising tool imaginable. Let us spend a few moments remembering that, celebrating that, dreaming of that. Let us have a team meeting of people who sell the coolest product there is: hope and creativity and kids waking up to what they might be.
Speaker: Brian Doyle, Editor, Portland Magazine, University of Portland

4:00-5:15 PM  MDT

KEYNOTE ADDRESS
Cyanide and Cocktails: Tales of Terrific Science Writing
Pulitzer Prize winning author Deborah Blum concludes our first day with tales of terrific science writing as she discusses her latest bestseller The Poisoner's Handbook. Based on the true story of two crusading scientists in Prohibition-era, Jazz Age New York City, this book and talk is about poison, murder and the invention of forensics and the CSI-style scientific era we live in today. But equally important it is the power of science to both protect us and to put us at risk in our modern chemical world.
Speaker: Deborah Blum, Author, Professor of Journalism, University of Wisconsin

Thursday, March 24

10:30-11:30 AM  MDT

Remaking Your Book for the Web
The editor of the 2010 CASE Circle of Excellence Gold Award for web magazines walks us through the joys and tribulations of repackaging Bostonia magazine online, complete with weekly web exclusives.
Speaker: Art Jahnke, Executive Editor, Bostonia, Boston University

 11:45 AM-12:45 PM MDT

Mission Possible: Defining, Defending and Delivering on the Alumni Magazine's Purpose
In order to publish a truly effective magazine, it helps to have a clear understanding of what purpose the publication should serve. But all too often, magazine mission statements are focused on their institutions' interests as opposed to the audience's; they narrow the scope rather than expand the possibilities. This session will focus on how an effective mission statement gets formed; what conversations must take place in order to define the mission; and how that mission translates to exciting, and sometimes surprising content. This session may be of most interest to editors who are either new to their role or considering a redesign but can apply to anyone who has ever had to discuss or defend the purpose of the magazine.
Speaker: Paul Pegher, Creative Director, University Communications, Denison University

 4:30-5:45 PM  MDT

Stealing from the Big Dogs
We compete with national magazines for our readers' time. So why do we look to other alumni magazines for inspiration? It's time to raise the bar. Vicki Glembocki shows us what we can steal from regional and national magazines and and how we can steal it. You'll leave her session with at least 10 story ideas you can use this year.
Speaker: Vicki Glembocki, Writer-at-Large, Philadelphia Magazine

---

Friday, March 25

 10:45-11:45 AM  MDT

State of the Union
Dale Keiger has been blogging about university magazines for a year at his website umagazinology.jhu.edu. His talk covers the ever-present print-vs.-digital debate, particularly in light of constrained budgets; trends in story topics, cover subjects, graphic elements, etc.; uncommonly creative ways some magazines have covered stories; the proliferation of divisional publications; the five most heartening things in university magazines this year; five things we could have done without; and, naturally, ideas worth stealing. He also highlights alumni magazines you've probably never read, but should, and takes a humorous-yet-tactful look at some of the strangest things he found during a year of reading alumni magazines voraciously.
Speaker: Dale Keiger, Associate Editor, Johns Hopkins Magazine and the University Magazine Group