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Can't attend the Editors Forum? Now you can with CASE Simulcast—a live, interactive video broadcast that will allow you to engage in conference sessions in real time-from the comfort of your office.

It's convenient, it's easy and it's the next best thing to being there.

Follow these simple steps to participate in a CASE Simulcast Session from Editors Forum:

1. Choose from the list of simulcast sessions below—attend one, two or more!
2. Register online for your selected sessions.
3. Download session handouts prior to or during the event
4. Log on to your computer on the time and day of your session, and participate from the comfort of your own office.

It's that easy!

Archive of Simulcast Sessions

Recording/archive sales are closed for these Editor Forum archives.

Wednesday, March 24
4:00-5:15 PM, EDT

KEYNOTE ADDRESS: In the Magazine Business
If anyone has perspective on the value of print magazines these days, it's Adi Ignatius, editor of the Harvard Business Review and former deputy editor of TIME magazine. After more than twenty years as a journalist and editor for TIME, TIME Asia, and the Wall Street Journal, Adi has taken the helm of a publication that spans two worlds: business and academia. Based at a prestigious university, the Harvard Business Review is also a mainstream and commercial success, reaching the alumni audience and beyond with its real-life relevance and market savvy. Find out how Adi draws on Harvard's intellectual capital to sustain a nationally respected business magazine.
Presenter: Adi Ignatius, Editor-in-Chief, Harvard Business Review Group

Truth Telling: Ethics and Institutional Journalism
As chroniclers of institutional history, how do we handle the hard truths that are integral to the university's past-and the equivalent stories of the present? Catherine S, Manegold, a former reporter with The New York Times and author of Ten Hills Farm: The Forgotten History of Slavery in the North, will explore the complex ethics of alumni magazines as they tangle with difficult, but critical, subjects. For those of you who don't see your institutions on this map-don't get too comfortable.
Presenter: Catherine Manegold, former New York Times reporter & author of In Glory's Shadow, and Journalism Professor at Mount Holyoke

Friday, March 26
10:45-11:45 AM, EDT

Alumni Magazine Readers: A National Survey
The CASE Members Magazine Readership Survey, launched in February 2009, gives the first comprehensive national data on magazine readers' habits, likes, and dislikes. Each institution that participates in the Web-based research receives its own report about the readers of its magazine. In addition, all results are added to a national database that allows individual schools to benchmark against the aggregate. As of fall 2009, more than 100 independent schools, colleges, and universities have used the survey, with nearly 30,000 individual readers responding. The results are a compelling argument for the effectiveness of magazines in engaging our constituents-with an added message about the importance of serving the interests of readers with believable and credible content. Attendees will also learn how they can conduct their own survey and add to the growing national data base.
Presenters: Jeff Lott, Director of Publications, Swarthmore College; Tracy Casteuble, Director of Research, CASE

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