Maarten Vervaat—Executive Director of Development
Utrecht University—Utrecht
Netherlands
Conferences & Training
Annual Conference for Donor Relations Professionals
Program

Day 1
Day 2
Day 3

 

Day 1, Wednesday, June 1

NOON-1:00 PM
Registration

1:00-2:00
Welcome and Opening Remarks

2:15-3:30
KEYNOTE SESSION
365 Thank Yous
In December 2007, John Kralik reached what he viewed as a nadir in his life. While life seemed full of debts and disasters, he ached for the things and the security he felt was deserved. On January 1, 2008, while walking in the mountains above Pasadena, he was inspired to write one thank you note a day for the next year. 365 Thank Yous tells the story of Kralik's willingness to be grateful and chronicles his journey to becoming thankful for the many people who dealt with challenges far greater than the ones facing him.
Speaker: John Kralik, Judge and Author

3:45-5:00
Elective Sessions (choose one)

  • Herding Cats: Management for Donor Relations Professionals
    You're a great writer, you can plan an amazing event in your sleep, and you can create a recognition plan that will put the Oscars to shame. However, for some of us, management is not our strongest skill but a necessary evil in running our own shop. This session will explore management tips and techniques that facilitate the professional growth of our staff and reduce the headache, finally, of management.
  • Dancing on the Edge: Pushing the Limits of Innovation in Your Program
    We're all competing to cultivate and steward the same pool of donors. Regardless of affinity or organization type, the standards exist, and at a minimum these should be a core function of every well-performing development shop. What sets the high achieving shop apart is their ability to take calculated risks, embrace failure and innovate. This session will walk you through the innovation process and offer practical tips for moving forward.
  • Gotta Have Faith: Managing a Large-scale, Decentralized Acknowledgements Program
    As donor relations professionals, we often work behind the scenes, providing standards, tools and guidelines to our colleagues as they communicate directly with donors. So how can you be sure that acknowledgement letters are being sent from key members of your institution with whom you may or may not have direct contact? How do you know these letters are communicating meaningful information to donors? Learn how to provide clear, accurate and well-communicated guidelines for creating acknowledgements at your institution.

5:15-6:15
Networking Reception
Join colleagues for complimentary hors d'oeuvres and a cash bar.

6:15
Conference Adjourns for the Day
Dinner on your own

 

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Day 2, Thursday, June 2

8:00-9:00 AM
Continental Breakfast & Discussions

9:00-10:30
KEYNOTE SESSION
Bank of America Survey of High Net Worth Donors
Keynote Speaker: Una Osili, Center on Philanthropy

10:45 AM-NOON
Elective Sessions (choose one)

  • Keep Stewardship Weird: Innovative Ways to Recognize Your Donors
    In a world with so many great causes vying for philanthropic dollars, how does your institution stand out in the crowd? It begins with knowing your donor, understanding what is meaningful to them and recognizing what makes your institution unique. By creatively combining this knowledge, you have the ability to craft an impactful, relevant recognition opportunity that is sure to be remembered. This session provides ideas for developing customized recognition that will make a lasting impression.
  • Architects of Change: Bringing the Next Big Idea to the Table
    "We've done it this way for fifteen years and that should be good enough." How many of us have heard that? We've been hired to make things better, but are often hindered in our efforts because of institutionalized practices that won't address change. What is at the core of that stubborn assertion that to make progress all things must remain the same? This session will help you map out a strategy to bring the next big idea to the table.
  • The Name Game: Building an Institutional Naming Policy (repeated at 10:30 AM on Friday)
    Since most of us are either in a campaign or in the silent phase, the question of naming opportunities persists. But where do you start? What should be named and for how much and by whom? This session will help you start the conversation with leadership and provide tools for the foundation of a naming policy.

NOON-1:30 PM
Networking Luncheon

1:30-2:30
Engaging and Educating the Next Generation of Philanthropists
If you do any new things this year, these should be it: Strive to educate student audiences about the impact philanthropy has on their everyday life. Help them understand that tuition does not cover the total cost of their education. Show them that an annual solicitation is not an insult but a sacred trust. As the economy shows signs of improvement, undergraduate and graduate student audiences continue to swell the alumni base turning participation ratios on their ears. There has never been a better time to prepare a student audience to become the next generation of philanthropists to your institution. This session will prepare you to examine your institution and identify opportunities to begin something new and great.

2:45-4:00
Elective Sessions (choose one)

  • "Oh, the Places You'll Go!" Practical Advice on the Development Career Journey
    Today, the field of development is in many ways a very different place, with greater value being placed on graduate education, innate skills, applied technology and sound donor relations skills. Given this increasingly competitive environment, what are the prospects for those who wish to move within the development field? What development-specific information does one need to know that isn't always covered by the job search websites and books? Facilitated by a professional who has recently gone through the trials of job hunting, this workshop will focus on career exploration and job search strategies such as informational interviewing, networking and conveying one's professional self.
  • Talking Tech: How Building Better Relationships with Your Technology Applications Staff Can Lead to Your Success
    You're a people person and they like to communicate via the latest technology. It sometimes seems like they speak another language entirely. How do you break down the barriers and build a lasting relationship that will not only get you the information you need, but will also ultimately lead to your program's ongoing success? Find out how one donor relations office wound up becoming technology gurus and how the ongoing successful relationship forged by two very different departments led to increased collaboration, enhanced communication, and a deeper awareness and appreciation for each other's roles and responsibilities.
  • The Eye of the Storm: Putting the Donor at the Center of Your Stewardship Strategy
    For donors to feel properly recognized, they need to know that they are an important part of your community. From tracking donors' personal and philanthropic interests to coordinating stewardship and recognition touch points, putting the donor at the center of your stewardship strategy means making sure your outreach is thoughtful, well-timed and well-coordinated. Explore tools for gathering, distributing, and implementing relationship and stewardship information and activities.

4:15-5:30 PM
Elective Sessions (choose one)

  • Campaigns: Kicking-off, Wrapping Up and Other Crimes Against Humanity
    If you have lived through, are living through, or have yet to live through a capital campaign you will be familiar with certain "truths" surrounding the execution of a capital campaign. Part gentle primer, part realistic affirmation for the tried-and-true, and part stand-up comedy, this session addresses the "what to expect," "what to do when," and "what have we done" that every donor relations professional experiences in the planning, silent, public and wrap-up phases of a capital campaign.
  • Mid-Level Donor Stewardship: Fixing Your Hourglass or Sombrero Shaped Pyramid (repeated at 10:30 AM on Friday)
    Does your organization have a donor middle class? Can you afford to ignore a four-figure or low five-figure gift donor? In our focus to raise the largest gifts, we've ignored every capacity and interest to give in between. Generational philanthropic motivations will soon expose this gap as even more pronounced, especially as organizations seek future major gift prospects and donors. Learn to identify and overcome the barriers to mid-level giving and implement an evidence-based strategy for success before it's too late.
  • Sink, Swim or Maybe Even Surf: Managing the Tidal Wave of Transition (repeated at 10:30 AM on Friday)
    Change happens. Whether it is at the top levels of your university administration or within your donor relations unit, how do you keep your staff calm, maintain momentum, and make change work for the better? This session will focus on assessing the impact of change at various levels and offer tips for preparing for transitions you expect, and those you don't.

5:30
Conference Adjourns for the Day
Dinner on your own

 

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Day 3, Friday, June 3

8:00-9:00 AM
Continental Breakfast/Roundtables

 9:00-10:15
CLOSING KEYNOTE SESSION
LIVESTRONG: The Power of Sharing Your Story

In a short period of time this entrepreneurial nonprofit has brought help and hope to millions of cancer survivors around the world. The markers of success have been significant: 70 million yellow LIVESTRONG wristbands, $400 million in direct funds raised, $3 billion in funding in Texas for cancer research and prevention, and the first ever Global Summit on Cancer. At the core of this success is a simple strategy: connect people to your mission by asking them to share their stories.
Speaker: Dennis Cavner, Board Member, Lance Armstrong Foundation

10:30-11:30
Elective Sessions (choose one)

  • Sink, Swim or Maybe Even Surf: Managing the Tidal Wave of Transition
    Change happens. Whether it is at the top levels of your university administration or within your donor relations unit, how do you keep your staff calm, maintain momentum, and make change work for the better? This session will focus on assessing the impact of change at various levels and offer tips for preparing for transitions you expect, and those you don't.
  • The Name Game: Building An Institutional Naming Policy
    Since most of us are either in a campaign or in the silent phase, the question of naming opportunities persists. But where do you start? What should be named and for how much and by whom? This session will help you start the conversation with leadership and provide tools for the foundation of a naming policy.
  • Mid-Level Donor Stewardship: Fixing Your Hourglass or Sombrero Shaped Pyramid
    Does your organization have a donor middle class? Can you afford to ignore a four-figure or low five-figure gift donor? In our focus to raise the largest gifts, we've ignored every capacity and interest to give in between. Generational philanthropic motivations will soon expose this gap as even more pronounced, especially as organizations seek future major gift prospects and donors. Learn to identify and overcome the barriers to mid-level giving and implement an evidence-based strategy for success before it's too late.

11:30 AM-NOON
Faculty Firing Line and Conference Wrap-Up

NOON
Conference Adjourns

 

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