Brian Agnew—Assistant Dean, Advancement and External Relations
Rutgers, the State University of New Jersey—New Brunswick, N.J.
United States
Conferences & Training
Home > Conferences & Training > Essential Direct Marketing for Annual Giving

Essential Direct Marketing for Annual Giving

Nov. 10 - 11, 2011
Wyndham Grand Pittsburgh
Pittsburgh, Pa., United States


Review annual giving direct-mail techniques, philosophies and practices in this interactive forum. Analyze your direct marketing approach by assessing and evaluating your program and how it fits into your overall fundraising and marketing annual fund strategies.

This conference is held in conjunction with Successful Annual Giving and Successful Phonathons.

This conference is designed for newcomers to the advancement profession and professionals with mid-level responsibility.

 

Benefits of Attending
  • Examine the strategies of the most successful direct marketing programs.
  • Discover easy-to-implement solutions for your institution. 
  • Explore current trends in direct marketing.
  • Review direct marketing success stories.
Who Should Attend
  • Executive directors and directors of annual giving
  • Associate directors of annual giving 
  • All annual giving professionals involved in the execution of their institutions' direct response programs for direct mail and electronic direct marketing

 

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