Jeong-Bae Park — Director, Office of Development
Korea University — Seoul
South Korea
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Essential Direct Marketing for Annual Giving

Nov. 19 - 20, 2009
Omni Hotel at CNN Center
Atlanta, Ga., United States


Review annual giving direct mail techniques, philosophies and practices in this interactive forum. Analyze your direct marketing approach by assessing and evaluating your program and how it fits into your overall fundraising and marketing annual fund strategies. Held in conjunction with Successful Annual Giving and Successful Phonathons conferences.

 

Benefits of Attending
  • Examine the strategies of the most successful direct marketing programs
  • Discover easy-to-implement solutions for your institution
  • Review current trends in direct marketing
  • Explore direct marketing success stories
Who Should Attend
  • Executive directors, directors and associate directors of annual giving
  • All annual giving professionals involved in the execution of their institutions' direct response programs for direct mail and electronic direct marketing

 

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