Media Training Workshop

Oct. 24, 2012
Renaissance Blackstone Chicago
Chicago, Ill., United States

To register for the Media Training Pre-Conference Workshop please call 202-624-1769.

Advancement leaders are often unprepared to effectively convey their message in a clear and engaging fashion when called upon by various media outlets and formats. Whether launching a new program, announcing a significant donation, negotiating a crisis, answering questions about your institution or delivering a speech before a live audience, successful communicators understand how to adjust messages to their target audiences.

This media training workshop will help advancement leaders hone their communication delivery skills, skills that are essential to build in the current educational and political environment. Teresa Valerio Parrot, a recognized expert in higher education administration, media/public relations, and marketing and branding, will provide training in how best to prepare for and participate in media interviews. She will share the tips and techniques necessary to help ensure media interactions will benefit your institution's short- and long‐term goals, and enhance your institution's image and reputation.

This preconference workshop begins at 8:00 AM, and ends at NOON on Wednesday, Oct. 24.

Benefits of Attending

• Learn how to identify and project key messages with clarity, confidence and enthusiasm.
• Gain skills designed to help increase your comfort levels when talking with the media.
• Hear best practices of media do's and don'ts.
• Discover how to avoid traps and how to best handle the unexpected and challenging questions.
• Practice creating and delivering messages for different formats.

Worshop Presenter

Teresa Valerio Parrot
Principal
TVP Communications

Teresa Valerio Parrot is the principal at TVP Communications. Previously, she led Widmeyer Communications' higher education practice and was vice president of media relations and crisis communications for SimpsonScarborough, a higher education consulting firm.

Valerio Parrot draws on extensive experience designing and implementing strategic media and marketing efforts aimed at enhancing institutions' image, reputation and brand. She has conducted numerous communications analyses for colleges and universities, developed and launched multiaudience research projects and is experienced in communicating the tactics and techniques that drive effective media and marketing outreach efforts.

A prolific keynote and conference session presenter, Valerio Parrot has spoken on behalf of Academic Impressions, ACE Fellows, AGB national conference and online speaker series, AIMHO, AMA, AASCU, CAAE, CASE Online Speaker Series and Districts I and IV, CCCU, Higher Education Hero, NAGAP, NAPAHE, NASPA, RMACRAO and United Educators webinar series.

She counts almost ten years of experience with the University of Colorado System, including an officer-level appointment as assistant secretary of the university. In addition, she served the Boulder campus chancellor as director of donor relations during the university's successful $1 billion fundraising campaign and served as special assistant to the system president.

Valerio Parrot earned a bachelor's degree in communications with a minor in environmental biology, and a master's degree in public administration with emphases in state and local government and nonprofit management, both from the University of Colorado.