08:45 Registration

09:15 Welcome
Kate Hunter, executive director, CASE Europe

09:20 Introduction to the Day / General Overview
Tim Longden, director of marketing and communications, City University London

09:45 Consumer Behaviour - Overview
Professor Vince Mitchell and Sir John E. Cohen, Professor of consumer marketing, Cass Business School

10:45 Tea and Coffee Break

11:00 Case Study - Using Mosiac to Build an Effective Recruitment Strategy
James Underhill, account manager, Experian

12:00 Case Study - Know Your Audience and Harness the Power of Your Students
Lindsey Venden, head of marketing, City University London

13:00 Lunch and Networking

14:00 Case Study - Using CRM to Support Relationship Development
Speaker TBC

15:00 Agency Perspective - Harnessing the Power of Social Media
Irene Zalami, account director, Web Liquid

15:45 Tea and Coffee Break

16:00 Open Discussion Session

16:45 Concluding Remarks

17:00 End