Social Media & Community: Developing and Managing Strategies for Online Outreach

Faculty

Message from the chair

Community. Conversation. Engagement. Social media is more about building relationships than about computers and technology. And it's not too late for you to participate. Our conference faculty developed a program that will give you the information you need to discern relevant tools from gimmicky ones, kick start your social media strategy, define success and measure results, and monitor your online reputation. Join us in April and walk away with a practical approach to the tools that have changed the way we interact with one another and with our constituents.

Elizabeth Allen, Conference ChairAuthor
Adaptivate
liz@adaptivateblog.com
http://www.adaptivateblog.com

Find Elizabeth online:
Blog: http://www.adaptivateblog.com
Twitter: http://twitter.com/lizallen
LinkedIn: http://www.linkedin.com/in/elizabethallen

Elizabeth Allen has worked for nine years in communications and alumni relations, most recently as Associate Director at the Caltech Alumni Association in Pasadena, CA. She currently works as an independent social media community management and communications consultant. Elizabeth currently blogs about community management and social media strategy at Adaptivate.

Allen has served on the faculty at several CASE district and national conferences, including the CASE Advancement Summit. She has also delivered presentations to meetings and conferences of higher education and advancement professionals, including the California State University Alumni Council, the California Advancement Researchers Association, and the Independent Writers of Southern California.

She has received the CASE "Stellar Speaker" Award several times. Her writing has been published in CASE Currents magazine, on several higher education blogs, and is featured in a chapter she co-authored for the upcoming edition of CASE's Alumni Relations: A Newcomer's Guide to Success.

Allen holds a bachelor's degree from Scripps College and is pursuing a master's degree in management at Claremont Graduate University.

Leisha LeCouvie
Director, Parent and Affinity Programs
McGill University
leisha.lecouvie@mcgill.ca
http://www.mcgill.ca
www.alumnilive365.mcgill.ca

Find Leisha online:
Twitter: http://twitter.com/leishalecouvie
LinkedIn: http://ca.linkedin.com/in/leishalecouvie

Leisha LeCouvie is the Director, Parent and Affinity Programs at McGill University in Montreal, Quebec. Prior to McGill Leisha first worked at Trent University and then Concordia University and has extensive experience in all areas of alumni relations.

Leisha's current portfolio encompasses alumni board relations, affinity (including alumni educational travel), student programs, parent programs, special events and most recently social media.

Leisha's 2009 Council for Alumni Association Executives (CAAE) Forman Fellowship allowed her to research and write a report: The Use of Social Media for Alumni Relations and University Development. Leisha is a member of the CASE District 1 board and has frequently presented at Canadian Council for Advancement of Education (CCAE) conferences.

Leisha holds an Honours BA from Trent University in Peterborough, Ontario.

Joel F. W. Price
Webmaster, Information Management
Friends' Central School
jprice@friendscentral.org
http://www.friendscentral.org

Find Joel online:
Facebook: http://facebook.com/jprice
Twitter: http://twitter.com/jfwp
Delicious: http://delicious.com/jfwp
LinkedIn: http://www.linkedin.com/in/jfwp1

Joel F. W. Price came to work at Friends' Central at a time when Facebook, Twitter and social media were not phrases spoken or understood by adults on school campuses. Over his five years, he has helped the Friends' Central administration see the benefits of being active participants in social media. He has been extremely interested in the connecting powers available through new social media, and in how to use different pieces to form a coherent and accessible whole. Price has skillfully engaged a community of prospective and current students, alumni/ae, parents, faculty and donors.

Michael Stoner
President
mStoner
Michael.Stoner@mStoner.com
http://www.mStoner.com

Find Michael online:
Blog: http://www.mStonerblog.com
Twitter: http://twitter.com/mStonerblog
LinkedIn: http://www.linkedin.com/in/mStoner

During 30 years as a communicator and consultant, Michael Stoner, president of mStoner, has served more than 225 education institutions, nonprofits and businesses on four continents. He is recognized as an authority on how institutions can use the Internet and the web to communicate effectively with their constituents and how they can effectively integrate communications across channels. A pioneer in e-communications, he published his first e-mail newsletter in 1989 and completed his first university Web site project in 1995.

Along with Rob Cima and Voltaire Miran, Stoner launched mStoner in 2001. Today, mStoner's assignments include Internet strategies, Web sites, print design and broader marketing initiatives for schools, colleges, universities, professional schools and associations. Clients include Ball State University, College of Charleston, College of William & Mary, Fashion Institute of Technology, George School, Kellogg School of Management, Mount Holyoke College, the University of Missouri, Yale Law School and many others. They have developed more institutional Internet strategies and built more school, college and university Web sites than any other firm.

He has spoken at hundreds of professional conferences (AMA, CASE, NACAC, UCDA, and the College Board, plus many others) and leads seminars on developing and using new media in institutional marketing and communications. He has authored book chapters for CASE and Open University Press books and articles in the Chronicle of Higher Education, CASE Currents, the College Board's On Target and The College Board Review, and NACAC's Journal of College Admission, among others.

Stoner's experience as a communicator includes media relations, PR, marketing and publications. He founded the new media division at Lipman Hearne in 1997, developing the first national practice focused on Internet strategy for education and nonprofits. He also served as director of communications, Woodrow Wilson School, Princeton University; director of the office of publications services, the College Board; and associate director of university publications, Lehigh University. He earned a bachelor's degree from Muhlenberg College, a master's degree from Western Kentucky University, and took coursework toward a doctorate at the University of Pennsylvania.

Keynote Speaker

Andrew Huff
Editor and Publisher
Gapers Block

Find Andrew online:
email: a.huff@me3dia.com
Twitter: http://twitter.com/me3dia

Andrew Huff is the editor and publisher of Gapers Block, an award-winning Chicago-centric news and events webzine he co-founded in 2003. A serial early adopter, Huff created his first Web page in 1996; launched his personal blog, me3dia.com, in 2001; and joined both flickr and Twitter in their infancy. In addition to Gapers Block, he has also worked for several years as a professional blogger for corporate clients such as American Express, Kenneth Cole, A&E and Starwood Hotels, and is a sought-after consultant on content oriented Web projects and whenever big-idea brainstorming is required.

He holds a journalism degree from The Ohio State University and a certificate in medical writing and editing from the University of Chicago, and spent 10 years in the public relations, working primarily with clients in the healthcare and biotech industries.

Huff is a frequent speaker at SXSW Interactive and the Community Media Workshop's Making Media Connections conference, and in 2009 was named to the Crain's Chicago Business' 40 Under 40 list. He lives in Chicago with his wife and two cats.

Speaker

Rob Cima
Partner & COO, mStoner

Find Rob online:
rob.cima@mStoner.com
http://www.mStonerblog.com/

Rob Cima has been involved with the Internet since 1991. Before founding Global Image in early 1995, he worked as a computer network engineer at the University of Missouri. Cima has extensive experience with all types of networks, but specialized early in those based on TCP/IP, such as the Internet. He is also the author of Windows 95 Connectivity, published by Que, a division of Macmillan Publishing. As the president of Global Image, an eight-year-old Web development and implementation firm, Cima has assisted dozens of clients in developing sound technical ecommerce and Internet strategies, connecting legacy applications and systems to the Internet, creating business intelligence solutions, and using the Internet to improve work processes and communication.

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This faculty member has earned a CASE Crystal Apple award in recognition of excellence in teaching at 10 or more conferences, workshops, and institutes.