Social Media & Community: Developing and Managing Strategies for Online Outreach

April 14 - 16, 2010
Westin Michigan Avenue
Chicago, Ill., United States

Formerly called Communications, Marketing and Technology

Social media: It's not about computers or technology, it's about communicating, and you don't want to be left behind. Join us in Chicago for an intense look at the tools and trends that are changing the way we interact, motivate, communicate, engage and organize.

All meeting space at the Social Media & Community conference will have wireless access so everyone can tweet, blog, and get connected! Follow us: Keep up with the conversations before, during and after the conference with the hashtag #CASEsmc10.
Share

Benefits

• Get a strong understanding of social media tools and learn how to develop a strategic approach to using them (as an individual and as an institution).
• Learn to assess and evaluate the tools; determine what's relevant to your audience, what's on the horizon, and how to plan for the future.
• Be inspired by real-world examples of innovative and creative uses of social media. We'll take a look at case studies that will help you unpack the parts and pieces of a successful communications campaign.
• Understand the required resources and day-to-day management tasks you'll need to successfully implement. Learn about the practical side of social media and community management.
• Get practical, hands-on experience and address real-world scenarios by trying the tools yourself.
• Address challenges you face at your institution with one-on-one consulting sessions with faculty
• Interact with conference faculty members representing a diverse cross-section of experience and expertise (higher education, independent schools, international, communications, alumni relations, etc.)

Who Should Attend

• Vice presidents
• School heads/principals
• Executive directors
• Assistant or associate directors
• Volunteers

Note: These positions can represent offices as varied as alumni relations, communications and admissions from higher education and from independent schools.