Chaired by: Marie-Stéphane Maradeix, Campaign Director, École Polytechnique and Maarten Vervaat, Executive Director of Development, The Cyprus Institute

Monday 30 August 2010

13.00 Registration opens

13.30 Introductions and welcome
Joanna Motion, Vice President for international Operations, CASE

14:00-15.15 Ten trends in advancement and ideas on how to tackle them

This year marks Ian Rowley's tenth anniversary working in university advancement. Over the last ten years Ian has held senior positions in public affairs, communications, corporate strategy, fundraising and alumni relations. In this session, Ian will review the massive changes which have impacted Higher Education over this time and will try to predict the trends which all advancement professionals will need to grapple with in the future.
Ian Rowley, Director of Development, Communication and Strategy, University of Warwick

15.15-15.30 Coffee break

15.30-17.00 "Meet your Neighbours" Workshop

PART I: Learning from each other and formulating key questions

This session, based on the questionnaire participants fill out prior to the conference, is your chance to meet colleagues who share similar experiences and help you build a supportive network. In groups, you will discuss the current issues in alumni relations, communications, fundraising and marketing as well as share best practices, including how to avoid those obvious pitalls, from institutions around Europe.

Each group will formulate two questions, dilemmas or issues that they will present, in the second part of the workshop on Tuesday, to a Vice-Chancellor and President from leading institutions in Europe.

Topics:
1. Raising your sights: putting advancement on the head of institution's list of priorities
Isabel Penne, Director - Academic Partnerships, Leuven University Fund

2. Managing high-level volunteers
Barbara de Colombe, Déléguée Générale, Fondation HEC

3. Alumni relations and fundraising: where to start?
Reggie Simpson, Senior Development Manager, London School of Economics and Political Science

4. Efficient communication

5. Positioning your institution in a global market
Marsha Tatipikalawan, Director of Communications and Marketing, Utrecht University

17.00-17.30 Break

17.30 City tour, followed by the pre-conference welcome reception at Òran Mór

Tuesday 31 August 2010

0900 - 10.30 Joining up the dots: managing your reputation internationally, leveraging your profile and fundraising

Our institutions all have international dimensions to them, whether these are related to research collaborations, student and alumni constituencies or simply global reputation aspirations. This session examines how the advancement function is critical to international positioning and why success can best be achieved through integrating communications, marketing, alumni affairs, development and other campus portfolios such as government relations and student recruitment. A group exercise will allow participants to apply strategies and tactics to case study scenarios whilst exploring both risks and benefits.
David Jeu, Director - Global Development, The University of Alberta (Canada)

10.30 - 10.45 Tea and coffee break

10.45-11.45 "Meet your Neighbours" Workshop

PART II: Answers from institutional leaders

Join us as the groups from the Monday's first session report about what they have learnt from the insights of other institutions.

And, as a follow-up from the workshop of the previous day, get answers and advice from two university leaders on the questions and issues raised.

Prof. Philip Eijlander, Rector, University of Tilburg and Trustee, CASE Europe and Sir Duncan Rice, Principal Emeritus, University of Aberdeen and Chair of the Board of Trustees, CASE Europe; moderated by John Lippincott, President, CASE

11.45-12.15 Design your own programme.
A short introduction to the conference by the chairs of each track (Communications, Marketing, Alumni Relations and Fundraising)