Alumni Relations
	Fundraising
	Communications
	Marketing
	Strategy/Senior Practitioners

11.15 Registration opens for Main Conference

11.45 Welcome lunch

13.30 Opening Plenary
Nothing new under the sun: Lessons from more than a century of Advancement
The University of Glasgow ran its first fundraising campaign over 100 years ago. The philanthropy of previous generations has helped build higher education institutions across Europe. Today's universities face a future where generating more independent income, be it through student fees, commercial revenue or gifts, will play an increasingly significant role. It's never been more important for universities to engage with their community and external stakeholders: working in partnership to better society and enhance the knowledge economy.
Professor Anton Muscatelli, Principal and Vice-Chancellor, University of Glasgow

15.00 Track Plenaries (choose one)

Alumni engagement strategies: pillars, principles and priorities
There is increasing attention being focused by institutions to develop strategies to engage their alumni. Alumni engagement may be broadly defined as an institution's effort to reconnect with its former students with the intention of forging a sense of belonging and kinship between alumni and alma mater. This session will cover the Pillars, Principles and Priorities in alumni engagement with an NUS experience. Pillars are organisational infrastructures that are required to relevantly serve people and place. Principles are extrapolated with the 5Cs of Engagement while Priorities focus on the Orbits of Engagement in a strategic set-up
Teo Choo Soo, Director of Alumni Relations, National University of Singapore

What's next for Fundraising
All of us are being force to review our fundraising strategies, to go back
to basics and build new solid foundations for the future. Paying
attention to those donors who have truly made a difference over the years,
measuring correctly, gaining confidence, using the proper communication,
being very creative, setting priorities, involving academics.... How can we
do everything? Do we have to do everything? Do we have to do new things? Do
we have to do things in a different way?
Colin McCallum, Director of Development & Alumni Relations, Glasgow Caledonian University; Alfonso Sánchez Tabernero, Vice-Rector for International Relations, University of Navarra, Spain and Eric Thomas, Vice-Chancellor, University of Bristol; chaired by John Lippincott, President, CASE

Why leadership is all about communication
Communication should come naturally to people working in universities: teaching and learning is about sharing ideas and practice. On the other hand, academic culture is highly critical and independent, often suspicious of ‘corporate' messages. How do our institutions' leaders tread that path? How do they engage constituents, communicate their vision and take their communities with them? Hear from a leader who believes that communication is the most important part of an institutional head's job.
Greg Dyke, Chancellor, University of York, UK (Former Director-General, BBC)

Effective marketing strategies in higher education
The new strategic reality for universities is one that is characterised by greater competition for financial and human resources and global student mobility. However many universities still view marketing in a very tactical way, investing monies in activities like website development, radio advertising and public relations which are often not well integrated. Successful commercial organisations recognise the need to be market driven in a strategic sense. This means understanding customer needs and developing a focused value proposition to meet those needs.
John Fahy, Professor of Marketing, University of Limerick, Republic of Ireland

16.30 Refreshment and networking break

17.00-18.00 Breakout session 1 (choose one)

Building a Case for International Alumni Relations: Principles and Practices for Getting Started
This session will start by reviewing answers to these questions: Why is it important to engage international alumni? What is the return on the investment? What internal and external pressures are necessitating more international activity? We will then shift to discussing how we measure success and satisfaction when working overseas. Best practices in international alumni relations will be included throughout the program.
Barbaro Kolbjørnsrud, Head of Alumni Relations, BI Norwegian School of Management, Norway, Chua Beng Hwee, Deputy Director of Alumni Relations, National University of Singapore and Nathalie Walker, Head of Alumni Relations, University of Cambridge

What we sow today we reap tomorrow...
When dealing with alumni, staff is sometimes confronted with an organizational attitude to focus on "reaping" only. Also, diverse initiatives might exist that not always reinforce an overall strategy.
To stimulate mutually beneficial exchange, you have to know your alumni-population, understanding their needs and wishes throughout their lives. Based on those insights, you can adapt your communication, services and events to the benefit(s) of your alumni(segments) - with "keeping the end of reaping in mind".
Stefanie Kirwald, Marketing Manager Alumni, Delft University of Technology, the Netherlands

More than corporate social responsibility - why financial services corporation AXA supports university research across Europe
Convinced that research in today will help protect tomorrow, the AXA Group created the AXA Research Fund in 2008 with an endowment of €100million. The AXA Research Fund is an ambitious international scientific sponsorship initiative whose core mission is to boost scientific progress and discoveries in areas associated with risks. It aims at providing researchers with the means, the time and the freedom to complete their work successfully, so that they feel encouraged to explore new avenues.
Ombline de Tessières,Program Manager, AXA Research Funds, France

From a fundraising office to a fundraising university
A decade ago The University of Warwick invested in a highly regarded Development and Alumni Relations Office. In anticipation of a major campaign launch in 2011 development staff have been working closely with colleagues in academic and administrative departments to establish broad-ranging support and ownership for fundraising at Warwick. Ian Rowley, Director of Development and Communication at Warwick since 2008, will share how Warwick has approached trying to develop a culture for philanthropy across the institution.
Ian Rowley, Director of Development, Communications & Strategy, University of Warwick

Turning an academic into an ambassador
Matchmaking academics with the media isn't always easy - for us communications professionals or for academics. We turn their life's work into a one page press release and then the media ask them for a 1 minute sound bite. This session will explore how to collaborate with academic colleagues, secure media coverage and not go mad in the process.
Dr Ray Jones, Professor of Social Work, Nicky Baird, Deputy PR and Media Manager, Kingston University, Leighton Kitson, Media Relations Officer and Dr Christopher Davidson, School of Government & International Affairs, Durham University

Showcasing your academics on the web
How and why professors could and should use blogs and other social media tools to invigorate classes and assignments, build a strong personal online brand and take part of the global conversation about their fields.
Professor Jose Luis Orihuela, (Professor), School of Communications, University of Navarra, Spain 

The student experience and the cuts -- how to maintain and improve the student experience while cutting cost
While the education world talks of cuts, efficiencies and redundancy, the student experience is often pushed to the back of one's mind. This session will look at ways that the student experience can be improved whilst implementing cost savings. Following on from Edintell student research, the session aims to give universities and colleges some straight forward and practical ways to improve communications (the number one bug bear of students) utilising new technologies that will cut substantial cost from your budget.
Amanda Gregory, Founding Partner and Director, Edintell Ltd

Using the balanced scorecard for strategic marketing: A case study from TEB Akademia
The presentation will provide a quick overview of the highly competitive higher education market in Poland with approx. 130 state and 320 private institutions. The WSB Group's answer to this situation is a strong marketing approach supported by the strategy of the organization. The strategy has been developed and is implemented with the use of the Balanced Scorecard method. The presentation will focus on the marketing part of implementing the strategy, especially when it comes to defining goals, actions and development measures.
Pawel Zygarlowski, President, Higher Education Development Centre TEB Akademia, Poland

Expansive or exploitative? Aligning your website with your internationalisation agenda
Is your Internationalisation agenda a long-term expansive strategy or an opportunistic imperative to exploit new sources of income? How does your website support this strategy? Is the focus on recruiting international students, or does it demonstrate a culturally diverse and globally attuned community? Using examples from HEI websites from around the world, this session will challenge attendees to consider how their websites reveal their intentions, and will demonstrate the need for synergy between Internationalisation and communication strategies.
Adrian Porter, Head of Strategic Research, Precedent

Understanding the wider economic environment: Strategic planning for institutions
Changes in the economic environment influence the strategic priorities of institutions. What should you look for and how will it change what you do?
Trevor Williams, Chief Economist, Lloyds TSB Corporate Markets

18.30-19.30 Networking Bingo session for newcomers and international delegates (pre-registered only)
Stuart Lindenfield, Head of Transition Services, Reed Consulting
Glasgow Science Centre

19.30-21.00 Welcome reception, Glasgow Science Centre