Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
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Home > Conferences & Training > Maximizing LinkedIn for Community College Alumni Relations

Maximizing LinkedIn for Community College Alumni Relations

April 9, 2013
Online
2 - 3 p.m. Eastern


Register

book

Participants can receive a $9 discount on Dive into Social Media-a collection of 15 articles and columns from CURRENTS that offer an overview of social media.

To receive a discount code for the book, simply email books@case.org after you register for the webinar. Include the 11-digit webinar Order ID Number in your email.

Upcoming Community College Webinars

March 19, 2013

Bringing Order and Sanity to Your Community College Website

With limited resources, community colleges rely on (or should be using) content providers throughout the school to help maintain web content. Learn the "Five R's" of website governance, and how to put them into play.
Speakers: Laurie Clowers, Associate Vice President of Communications, Wake Technical Community College (N.C.); Tony Poillucci, Vice President of Strategy & Creative, VisionPoint Marketing

May 7, 2013
Making the Most Out of Your First Donor Visit

You can accomplish more in that first donor visit than you think. Hear a different approach to donor cultivation from a community college fundraiser who believes you don't have to wait 18-24 months to ask for a gift...and has the successes to prove it.
Speaker: Timothy Nelson, Associate Vice President for Development, Midlands Techincal College (S.C.)

LinkedIn can be a very effective resource for alumni relations programs. With roughly two professionals joining LinkedIn every second (and students and recent graduates being the fastest-growing demographic), this free resource is great for small staffs with limited resources.

This webinar will help you leverage your alumni relations program by employing several new LinkedIn tools that make finding and reaching your former students easy. Hear how one school, with a very small advancement staff, used it to reduce its bad mail count, discover a new crop of successful award nominees, create and sustain a mentor program and triple its email database.

 

Speaker

Doug FergusonDoug Ferguson
Director of Alumni Programs
Delaware County Community College

Doug Ferguson is currently the director of alumni programs at Delaware County Community College, arriving in September 2010 after five years with an international publishing association in New Jersey.

Prior to that, he was assistant director of alumni relations at Widener University, where he graduated with both a bachelor's degree and a master's degree in public administration with a nonprofit management concentration.

Who Should Attend
  • Alumni relations officers
  • Alumni boards and volunteers
  • Advancement officers and their teams
  • Marketing, communications and public relations professionals
Benefits of Attending
  • Learn about LinkedIn's new (free) tools available to you.
  • Find out how to identify alumni and make your data better and more accurate.
  • Hear how one school optimized LinkedIn to create a mentor program.
  • Identify ways to engage more alumni, even with a small staff.
  • Learn some do's and don'ts for using this important social media outlet.
Registration

$125 members (US); $175 nonmembers (US)

Can't attend at the scheduled time?
You can watch this seminar any time on your computer when you purchase a recording of the event, available through the CASE Store. Pre-order a recording of this seminar today.

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