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March 19, 2013
Online
2 - 3 p.m. Eastern
Register
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CASE members-buy this book for just $20.00 (regularly $30.00). To receive a discount code for the book, simply email books@case.org after you register for the webinar. Include the 11-digit webinar Order ID Number in your email. |
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Upcoming Community College Webinars April 9, 2013 Maximizing LinkedIn for Community College Alumni RelationsLearn how to leverage this free resource for your alumni relations program from a small shop that used LinkedIn to discover a new crop of successful award nominees, create a mentor program and triple its email database. May 7, 2013 Making the Most Out of Your First Donor VisitYou can accomplish more in that first donor visit than you think. Hear a different approach to donor cultivation from a community college fundraiser who believes you don't have to wait 18-24 months to ask for a gift...and has the successes to prove it.
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Participants can purchase With limited resources, community colleges rely on (or should be using) content providers throughout the school to help maintain web content. But how do you get everyone on the same page? Creating a governance policy with procedures around how you manage and publish content can ensure your site stays fresh and focused on the end user.
Take a look at how one community college implemented the "Five R's" of governance (Roles, Responsibilities, Relationships, Rules and Review) while launching a new website, and review some current website best practices.
Speakers
Laurie Clowers
Associate Vice President of Communications
Wake Technical Community College
Laurie Clowers is the associate vice president of communications at Wake Technical Community College in Raleigh, N.C. Prior to joining Wake Tech in 2007, she had a successful career as a broadcast journalist, most recently working as an anchor/reporter at the top-rated WRAL-TV in Raleigh.
At Wake Tech, she oversees all internal and external communications, including advertising, marketing and public relations. Clowers received a bachelor's degree in mass communications from the University of Massachusetts at Amherst and an academic minor in Spanish while studying at the University of St. Louis in Madrid.
Anthony Poillucci
Vice President of Strategy & Creative
VisionPoint Marketing
As vice president of strategy and creative, Anthony (Tony) Poillucci does a little bit of everything. He is primarily responsible for developing effective strategies and compelling experiences that help VisionPoint Marketing's clients achieve their goals. His experience and client list runs the gamut from the technology sector (Intel, SiriusXM) to nonprofits (Hamner Institutes for Health Sciences, International Olympic Committee), but for the past decade his primary focus has been on higher education marketing.
Poillucci has led branding, web and integrated program engagements for Virginia Tech, Boston College, University of Maryland, UNC Charlotte, Wake Tech Community College, Community College of Baltimore County and many others. He also writes, blogs and speaks nationally about higher education marketing.
Who Should Attend
- Any college faculty and staff who produce or update web content
- Web coordinators and technical support staff
- Advancement officers and their teams
- Marketing, communications and public relations professionals
- Managers of related/affiliated websites and sub-sites
Benefits of Attending
- Get a step-by-step approach for creating and launching your own governance plan.
- Review sample workflows for publishing content in centralized and decentralized website management models.
- Learn how to get internal stakeholders to buy into the policy-and to truly own it.
- Identify best practices for web content and navigation.
- Discover how a coordinated approach better serves the end user.
Registration
$125 members (US); $175 nonmembers (US)
Can't attend at the scheduled time?
You can watch this seminar any time on your computer when you purchase a recording of the event, available through the CASE Store. Pre-order a recording of this seminar today.
Featured Resources
Bringing Order and Sanity to Your Community College Website
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