Bringing Order and Sanity to Your Community College Website
March 19, 2013
2 - 3 p.m. Eastern
Participants can purchase The Web Designer's Idea Book for $10 off regular purchase price
CASE members-buy this book for just $20.00 (regularly $30.00). To receive a discount code for the book, simply email firstname.lastname@example.org after you register for the webinar. Include the 11-digit webinar Order ID Number in your email.
Upcoming Community College Webinars
April 9, 2013
Learn how to leverage this free resource for your alumni relations program from a small shop that used LinkedIn to discover a new crop of successful award nominees, create a mentor program and triple its email database.
May 7, 2013
You can accomplish more in that first donor visit than you think. Hear a different approach to donor cultivation from a community college fundraiser who believes you don't have to wait 18-24 months to ask for a gift...and has the successes to prove it.
With limited resources, community colleges rely on (or should be using) content providers throughout the school to help maintain web content. But how do you get everyone on the same page? Creating a governance policy with procedures around how you manage and publish content can ensure your site stays fresh and focused on the end user.
Take a look at how one community college implemented the "Five R's" of governance (Roles, Responsibilities, Relationships, Rules and Review) while launching a new website, and review some current website best practices.
Associate Vice President of Communications
Wake Technical Community College
Laurie Clowers is the associate vice president of communications at Wake Technical Community College in Raleigh, N.C. Prior to joining Wake Tech in 2007, she had a successful career as a broadcast journalist, most recently working as an anchor/reporter at the top-rated WRAL-TV in Raleigh.
At Wake Tech, she oversees all internal and external communications, including advertising, marketing and public relations. Clowers received a bachelor's degree in mass communications from the University of Massachusetts at Amherst and an academic minor in Spanish while studying at the University of St. Louis in Madrid.
Vice President of Strategy & Creative
As vice president of strategy and creative, Anthony (Tony) Poillucci does a little bit of everything. He is primarily responsible for developing effective strategies and compelling experiences that help VisionPoint Marketing's clients achieve their goals. His experience and client list runs the gamut from the technology sector (Intel, SiriusXM) to nonprofits (Hamner Institutes for Health Sciences, International Olympic Committee), but for the past decade his primary focus has been on higher education marketing.
Poillucci has led branding, web and integrated program engagements for Virginia Tech, Boston College, University of Maryland, UNC Charlotte, Wake Tech Community College, Community College of Baltimore County and many others. He also writes, blogs and speaks nationally about higher education marketing.
$125 members (US); $175 nonmembers (US)
Can't attend at the scheduled time?
You can watch this seminar any time on your computer when you purchase a recording of the event, available through the CASE Store. Pre-order a recording of this seminar today.