This programme is designed for international participants and newcomers to network with colleagues. Join us to benefit from 24 hours of interaction with your peers in a small group. It is chaired by Gunilla Bergstrand, annual fund director, Linköping University ,and Johan van de Woestijne, head of communications, Radboud University Nijmegen.

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Monday, 29 August 2011

12.00 Lunch

13.00 Registration Opens

13.30 Introductions and Welcome

14.00 -15.15 Opening Plenary - Being an International Higher Education Institution

- What role can philanthropy play in an international institution?
- What are international students or staff really looking for?
- What can leverage the way you attract them: Your communications? Your student experience? Your pricing? Your alumni offer?

Imad Baalbaki, assistant vp for development, The American University of Beirut , Krista Slade, director of advancement, The Rhodes Trust, and Wrister Grommers, director, communications and marketing, University of Amsterdam; moderated by Joanna Motion, vice president for international operations, CASE

15.15-15.30 Tea and Coffee Break

15.30-17.00 "Meet your Neighbours" Workshop
PART I: Learning From Each Other and Formulating Key Questions
This session, based on a questionnaire that participants will fill out prior to the conference, is your chance to meet colleagues who share similar experiences and build a supportive network. In several groups, you will discuss current issues in marketing, communications, alumni relations and fundraising and share best practices and challenges from institutions around Europe.

Each group will formulate two questions, dilemmas or issues that they will present in the second part of the workshop to institutional leaders and senior practitioners from leading institutions in Europe.

Topics for 2011:

1. Building Credibility and Understanding Internally
2. Global Student and Alumni Community Engagement Strategies
3. Alumni Relations, Fundraising and Communications: Working Together
4. Starting Up a Fundraising Office on a Tight Budget
5. Starting Up an Alumni Relations Office
6. New Media and Online Communications
7. Running a Major Gifts Campaign

18.00 Excursion and Welcome Dinner

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Tuesday, 30 August 2011

09.00-10.30 Keynote: Finding Advancement Strategies That Work in Your University (includes workshop)
It's often simple to work out what your institution needs, but it can be very hard to work out how to make it happen. This interactive session will give you pointers to establish your priorities, navigate the politics, discover where the power sits and how to fine tune the art of persuasion to take your prospective students through to being engaged graduates.
Tricia King, pro-vice master for student experience, Birkbeck, University of London

10.30-10.45 Tea and Coffee Break

10.45-11.45 "Meet your Neighbours" Workshop
PART II: Answers from Institutional Leaders
Join us as the groups from the first session report back with insights they have gained from other institutions. This is your opportunity to present your questions, dilemmas or issues formulated during the previous day to institutional leaders and senior practitioners, and get their views and advice.
Philip Eijlander, rector magnificus, Tilburg University, Karen Napier, associate dean for advancement, London Business School, and Eric Thomas, vice-chancellor, University of Bristol; moderated by Joanna Motion, vice president for international operations, CASE

11.45 -12.15 Design Your Own Programme. A Short Introduction to the Conference by the Chairs of each Track (Communications, Marketing, Alumni Relations and Fundraising)

Spaces for the Pre-Conference Programme are now limited. If you would like to register, please contact Sonja Dunphy on dunphy@case.org or +44(0) 20 7448 9943.

The Pre-Conference Programme and Pre-Conference reception will need to be booked separately from the main conference.

CASE Europe reserves the right to amend the programme without notice.