Day 1, Tuesday, May 3

NOON-1:00 PM
Registration

1:00-1:45
Introductions & Conference Overview

1:45-2:45
Planning Your Successful Campaign
Topics include assessing campaign readiness, confirming institutional priorities, setting goals and staying on track.

3:00-4:30
Today's Capital Campaign: Timeline and Best Practices
Topics include addressing the question of why to launch a campaign, campaign phases and timelines, and best practices for successful campaigns.

4:30-5:30
Engaging Institutional and Volunteer Leadership
Learn the role of university and academic leadership and volunteer leadership in a campaign's overall success. The session will also cover the characteristics of top volunteers.

5:30-6:30
Networking Reception
Bring your business cards and chat informally with faculty and participants. Complimentary hors d'oeuvres and cash bar.

6:30
Conference Adjourns for the Day
Dinner on your own

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Day 2, Wednesday, May 4

8:00-8:30 AM
Continental Breakfast

8:30-10:15
Developing Your Campaign Communication Plan and Message Platform
Topics include an in-depth overview of campaign communications research, planning, and strategies. The relationship between campaign marketing, institutional branding, and the development of a strong culture of philanthropy among your institution's stakeholders will also be covered.

10:30 AM-12:15 PM
Funding and Staffing Your Campaign
Topics include developing your business case, campaign budget and ROI models, funding options, and recruiting and retaining top talent.

12:15-12:30
Unusual Gifts
Topics include evaluating donations and bequests that aren't in the typical form of cash and investments or differ significantly from the amounts or types of gifts that are routinely received, accomplishing donors' wishes with unusual gifts.

12:30-1:45
Lunch On Your Own

1:45-2:45
Successful Campaign Solicitations
Topics include solicitation strategies and closing gifts that will advance your campaign's objectives.

3:00-4:00
Measuring Campaign Success
Topics include quantitative and qualitative measures of success.

4:00-5:00
Faculty Firing Line
Here's your chance to pose your questions to the faculty.

5:00
Conference Adjourns

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