Shirley Lo—Assistant Director of Development
University of Hong Kong—Hong Kong
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Campaign Strategies

May 3 - 4, 2011
Hyatt Regency Penn's Landing
Philadelphia, Pa., United States


Campaigns have tremendous impacts on colleges and universities, and not just financially. Perhaps now more than ever our institutions need thoughtful and strategic campaigns to advance their missions and grow their enterprises. This conference will explore the benefits and core elements of successful campaigns, with particular attention paid to best practices and new strategies to address the challenges we face in today's economic climate.

Held in conjunction with the Campaign Fundamentals and Campaign Communications conferences.

 

Benefits of Attending
  • Learn tips and strategies for successfully completing a campaign during periods of transition.
  • Discuss new approaches to campaigns and campaign planning.
  • Discover how to engage the entire university in the campaign.
Who Should Attend
  • Vice presidents/vice chancellors of advancement
  • Chief development officers
  • Major gift officers
  • Annual giving directors
  • Campaign chairs and volunteers
  • Campaign directors and staff
Books available for Purchase at this Conference
11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously
Across Frontiers: New International Perspectives on Educational Fundraising
Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
Capital Campaigns: Strategies That Work
CASE Reporting Standards and Management Guidelines
Donor Relations: The Essential Guide to Stewardship Policies, Procedures, and Protocol
Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies
Kaleidoscope of Prospect Development: The Shapes and Shades of Major Donor Prospecting
Leading the Campaign: Advancing Colleges and Universities
New Rules of Marketing and PR, The: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
Recruiting and Training Fundraising Volunteers

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