Day 1, Tuesday, April 27

NOON-1:00 PM
Registration

1:00-1:30
Welcome and Conference Overview

1:30-2:30
Anatomy of a Successful Campaign

• Four phases of a campaign
• Timeline
• Elements of a successful campaign

2:30-4:00
Planning Your Successful Campaign

• Assessing campaign readiness
• Institutional priority setting
• Setting your goal
• Gift scale
• Campaign counting and gift policies
• Campaign reporting
• Communication plan
• Other

4:15-5:00
Engaging University Leadership

5:00-5:45
Engaging the Board and Volunteer Leadership

5:45-6:45
Networking Reception

6:45
Conference Adjourns for the Day
Dinner on your own

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Day 2, Wednesday, April 28

8:00-9:00 AM
Continental Breakfast

9:00-10:00
Funding Your Campaign

• Budget
• Staffing
• Technology
• Office infrastructure
• Other

10:00-11:00
Inspiring and Soliciting Top Donors

11:15 AM-12:15 PM
Staffing Your Campaign

• Recruiting and retaining great staff
• Value-added proposition
• The new workforce
• Other

12:15-1:30
Lunch on your own

1:30-2:30
Maintaining Momentum and Ending Big

• Regional kick-offs and celebrations
• Mini-campaigns
• Discovery program
• Stewardship and donor recognition
• Matching programs
• New initiatives
• Other

2:30-3:30
Measuring Success

3:45-4:30
Campaigns in Challenging Economic Times: Some Thoughts & Strategies

• More cautious and deliberate campaign planning (timetable, goals, announcements)
• Increased focus on deferred giving
• Greater flexibility in gift acceptance
• Moving away from capital projects
• Increased emphasis on spendable dollars
• Sustaining a positive message
• Other

4:30-5:00
Faculty Firing Line

5:00
Conference Adjourns

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